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TCS BaNCS OPTiX (Analytics & Insights) is an advanced analytics solution that enables a financial organization to gain a “one customer, one enterprise” view.
Advanced analytics plays an important role in the banking industry, be it for customer acquisition and retention, account management and growth, or branch/product productivity and performance.
Rise of customer demand for real-time, personalized and contextual experiences.
With ever-increasing customer expectations for personalized and contextual services in real-time, the banks need to reimagine their services, respond timely, and stay relevant. Organizations have traditionally managed businesses through product silos, deploying an advanced analytics solution, which means rehauling architecture to provide a real customer relationship view that recognizes the totality of every relationship.
TCS BaNCS OPTiX a solution for financial institutions to achieve a "one client, one enterprise" view.
TCS BaNCS OPTiX (Analytics & Insights) is an advanced analytics solution that enables a financial organization to gain a “one customer, one enterprise” view. Having delivered financial solutions across business domains to more than 450 financial institutions worldwide, we have designed TCS BaNCS OPTiX (Analytics & Insights) that leverages our experience. With its own data layer that accepts data from multiple applications in the ecosystem and over 50 banking- and insurance-specific analytical models, TCS BaNCS OPTiX (Analytics & Insights) helps generate insights on customer lifecycle around acquisition, development, and retention alongside product performance and branch productivity.
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