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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
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      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
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      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
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    • TCS iON™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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    • Americas
      • Argentina
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    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
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      • Annual Report Section
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      • Download TCS Data Sheet
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    • TCS Customer Intelligence & Insights™
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    TCS Customer Intelligence & Insights™ for insurance

    Deepen L&A customer relationships and grow CLV

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    TCS CI&I: Accelerate Insurance Digital Transformation and Improve CX (5 pgs)

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    Highlights

    • Insurance customers expect relevant, personalized engagement from their insurers, and those insurers who provide it are poised for success.
    • Many insurers, however, struggle to get the data-driven insights needed to address their customers changing needs.
    • CI&I for insurance provides access and analytics across siloed data, systems, and devices so insurers can deliver the hyper-personalized products and experiences their customers seek.

    In this article

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    Challenge

    Insurers who have long depended on face-to-face meetings to engage and retain customers are struggling to accelerate their digital transformation initiatives to meet the expectations of today's digitally savvy customers. Many insurers cannot look across data silos to understand customer behaviors, sentiments, and preferences and deliver relevant protection and wellness experiences in real time.  ​

    • Marketers are unable to proactively target the right customers with the right insurance products and services via the right channels.​

    • Customer service representatives are not able to respond effectively to customer concerns and complaints​.

    • Agents cannot offer customized information and products focused on the changing life-stage needs of members because they are not empowered with real-time customer information.

     

    Solution

    TCS Customer Intelligence & Insights for insurance, AI-driven customer analytics and real-time customer data platform (CDP) software, provides insurers with pre-built customer experience (CX) use cases for faster time-to-value. 

    TCS Customer Intelligence & Insights provides unified analytics across siloed data systems and devices, so insurers can deliver highly personalized products and individualized customer journeys. Its unique AI-driven persona discovery enables more accurate and targeted segmentation, next-best actions, proactive nudges, and personalized engagements that reduce the cost of marketing campaigns while improving member engagement and driving better outcomes for customers and agents. 

    With complete support of data privacy requirements, TCS Customer Intelligence & Insights utilizes customer preferences, events, and life stage data to dynamically optimize propositions and conversions in real time. TCS Customer Intelligence & Insights’s low-code platform supports and accelerates the creation of additional use cases ranging from customized claim segmentation to behavioral premium pricing to outcome-based assignment. From fraud and risk management to predictive product configuration, policy renewal, and persistency analysis, TCS Customer Intelligence & Insights is a win-win for insurers, agents, and members.

     

    Benefits

    • Faster time-to-value with purpose-built use cases for insurance​

    • Improved digital and physical interactions with integrated 360° customer views

    • Improved campaign success with AI-driven persona discovery and event-driven next-best actions 

    • Reduced churn for proactive engagement with identification of members likely to cancel coverage  

    • Increased agent book of business

       

    Related reading

    Swipe Left
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    The Modern Retailer Imperative: Creating Hyper-personalized, Connected Customer Experiences

    White Paper | 09 Mar 2021   Opens in new tab

    Break down silos - Turn data into action

    Report | 11 May 2022   Opens in new tab

    AI-powered CDP to increase customer lifetime value

    White Paper | 28 Jun 2022   Opens in new tab

    COVID-19 amplifies the urgency for a data-driven experience

    Report | 30 May 2022   Opens in new tab

    Journey to hyper-personalization

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