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    TCS is here to make a difference through technology.

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    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
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    • Quartz™ – The Smart Ledgers™
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    • Overview

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

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      Recent News

      27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS
      22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers
      20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform
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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

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  • India
    • India
  • Americas
    • Argentina
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    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
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    • Belgium
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    Overview
  • Management Commentary
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources
    • Glossary
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    • Subsidiaries
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    • Unclaimed Dividend Information
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    • Overview

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    Overview
  • Industries
    • Banking
    • Capital Markets
    • Consumer Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Research & Innovation
    • TCS Research
    • TCS Pace™
    • Overview

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Sports Sponsorships
      • Alliances
    • Leadership
    • In the news

      Recent News

      27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS
      22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers
      20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform
      View All
    • Events
    Overview
  • About Us
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Sports Sponsorships
    • Alliances
  • Leadership
  • In the news
  • Events
    • Overview

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Insights
      • Metaverse
      • Sustainability
      • Cybersecurity
      • AI & ML
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics
    • Insights
    • Metaverse
    • Sustainability
    • Cybersecurity
    • AI & ML
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India
    • India
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Glossary
      • Investor FAQs
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources
    • Glossary
    • Investor FAQs
    • Stock Information
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    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
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    • TCS Customer Intelligence & Insights™
    • White Paper

    The Modern Banking Imperative

    Creating Hyper-personalized, Connected Customer Experiences

    Jeffrey Abbott

    Head of Marketing, DS&S, TCS

    Phil Manasian

    Global Industry Lead & Managing Partner, DS&S, TCS

    Share Here
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    Download
    The modern banking imperative (15 pgs)

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    We have sent you a copy of the report to your email again.

    Today’s connected customers have more choices, tools, and information than ever.

    Banks that wish to remain relevant need to go beyond next-best offers and targeted marketing and delivers a more customized, relevant, and end-to-end journey.

    Disconnected transactions are out, connected experiences are in.

    Related reading

    TCS Customer Intelligence & Insights™

    TCS Customer Intelligence & Insights™ for Retail for Personalized CX

    Solution | 16 Feb 2023
    TCS Customer Intelligence & Insights™

    TCS Customer Intelligence & Insights™ for Insurance: Boost Policy and Claims Engagement

    Solution | 16 Feb 2023
    TCS Customer Intelligence & Insights™

    TCS Customer Intelligence & Insights™: AI-Driven Analytics for Personalized Banking

    Solution | 15 Feb 2023
    Kathleen Holm

    AI-powered CDP to increase customer lifetime value

    White Paper | 28 Jun 2022

    Journey to hyper-personalization

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