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From apparel and merchandise to trading cards and sports betting, Fanatics is redefining what it means to be a fan—and doing so at global scale with the help of TCS.
One platform, many experiences
Fanatics is a global digital sports platform with more than 100 million customers worldwide. Its mission: to enhance the fan experience across all touchpoints. From launching its collectibles division and acquiring new business lines to standing up a gaming division that quickly rose to #3 in its category, Fanatics is scaling fast—and aiming to unify the entire ecosystem to serve fans better.
But growth at this pace brings complexity. With more than 15 disparate ERP systems across divisions, Fanatics needed a single, unified foundation to support its vision: a seamless fan journey across betting, collectibles, commerce, and beyond.
Swipe LeftSwipe RightFanatics data is very sticky. We had multiple ERPs that we were trying to rationalize and consolidate into a common accounting platform. The vendor we used in the first phase just wasn’t up to the task, and it caused a a delay. But TCS MasterCraft™ scaled very quickly. They worked closely with my team and our solution implementer to de-duplicate and clean up our data. It made all the difference.
John Cole
Vice President of Financial Systems, Fanatics Collectibles
The value of clean data in a fragmented landscape
When Fanatics began its Oracle ERP transformation, it quickly became clear that data quality and integration would be the biggest hurdles. A previous partner had failed to meet the moment, leading to delays and internal fatigue.
That’s when TCS stepped in—not only with deep Oracle expertise, but with a proprietary product like TCS MasterCraftTM to de-duplicate, validate, and rationalize more than 14,000 customer and 10,000 supplier records across multiple systems. As a result, Fanatics was able to accelerate its ERP integration and set a foundation for further transformation.
From apparel and merchandise to trading cards and sports betting, Fanatics is redefining what it means to be a fan. To help further scale its business and deliver seamless customer experiences, Fanatics partnered with TCS to unify its digital operations, solve demanding data challenges, and lay the foundation for an integrated, fan-first ecosystem.
A partner for scale
With operations expanding across verticals and geographies, Fanatics needed a transformation partner that could match its scale without losing sight of detail. TCS offered the right blend of global resources, on-site collaboration, and domain expertise—backed by a willingness to roll up sleeves and deliver.
From Chennai to North America, the TCS-Fanatics partnership is centered on a commitment to getting it right, with trust and transparency throughout. For Fanatics, working with TCS meant peace of mind—and confidence that the most mission-critical challenges would be handled with precision.
A foundation for perpetual adaptation
Fanatics’ ERP journey is ongoing, with international rollouts planned through 2026 and beyond. But thanks to its partnership with TCS, the company now has a reliable, scalable platform to support its long-term vision.
In a world where fan expectations evolve by the minute, Fanatics is building the agility to adapt, the intelligence to personalize, and the infrastructure to scale—one seamless experience at a time.
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