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Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
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  • TCS Research
  • TCS Pace™
Where adaptability meets advantage
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    • TCS ADD™
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    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
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  • We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
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    • Leadership
    • Community
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    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
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  • Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
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    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
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    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
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    Join us
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    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    01 Sep 2025 TCS Brings the Power of AI to the TCS Sydney Marathon as it Celebrates First Year as Abbott World Marathon Major
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    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
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    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    01 Sep 2025 TCS Brings the Power of AI to the TCS Sydney Marathon as it Celebrates First Year as Abbott World Marathon Major
    View all
    Find the latest news about TCS
  • News Alerts
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  • Investors

    Tata Consultancy Services Limited
    NSE:TCS
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    Discover more Q1FY26 Debrief
    • Management Commentary
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    • Latest Quarter Commentary
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    • TCS MasterCraft™
    • Solution

    TCS MasterCraft™ for connected intelligence

    Powering AI-driven digital transformation and innovation

    TCS MasterCraft™ for connected intelligence

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    Solution

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    Highlights

    • The true value of artificial intelligence (AI) is realized when actionable insights are delivered to the appropriate employees, processes, and customers at the right time, in a consumable and self-service format, enabling informed decision-making.
    • Although there are numerous technologies and tools available in the market, integrating them to streamline, automate, and operationalize end-to-end AI use cases and delivering them to the point of impact remains a time-consuming and effort-intensive process. 
    • TCS MasterCraft™ for connected intelligence offers a unified AI platform that enables data engineers, data scientists, business analysts, and prompt engineers to collaborate, develop, and deploy AI use cases at scale. The platform facilitates the activation of generated insights and determination of next-best actions, making them accessible through self-service apps or existing business applications and processes.  
    Read the brochure

    On this page

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    Our solution   inpage
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    Challenges Overview Our solution Benefits

    Challenges

    Artificial Intelligence is transforming the way we live, work, and interact with one another and this has affected every industry, from manufacturing to retail, healthcare, banking, insurance, and others. Companies often face significant challenges in delivering AI use cases to businesses that are repeatable, responsible, and trusted so that the entire company becomes AI-enabled. The primary challenge lies in integrating AI into existing processes and systems, which implies identifying relevant application scenarios, fine-tuning AI models to scenarios, and ensuring that AI is seamlessly blended with the existing system. Since operationalizing the use cases for businesses require collaboration among multiple teams and most of the available tools require core data science involvement, the backlog for data science teams continues to grow, resulting in delays and extended time to market.

    Overview

    TCS MasterCraft™ for connected intelligence is a unified AI platform for data engineers, data scientists, ML engineers, prompt engineers, and business analysts to collaboratively implement and operationalize predictive and generative AI use cases for business at scale. This enables accelerating the proliferation of purposive AI agent-based AI use cases across the enterprise to enhance and automate tasks for employees, customers, and business processes. The platform delivers comprehensive yet modular capabilities to address data integration and preparation, predictive and generative AI, decision orchestration, analytics app builder, and insight activation APIs for enterprises to successfully operationalize AI use cases. The platform allows IT and business teams to rapidly create and deploy AI use cases with extreme self-service capabilities, empowering the entire organization to become AI-enabled efficiently. 

    Our solution

    TCS MasterCraft™ for connected intelligence provides comprehensive end-to-end capabilities encompassing data integration and data preparation, AI/ML model build, train, and deploy, decision orchestration, and analytics app builder (Figure 1). This enables businesses to rapidly operationalize the proliferation of AI use cases across the enterprise to continuously deliver business value. The platform delivers scalable architecture built on containerized, microservices technologies which enables businesses to start small and scale. The platform also supports flexible deployment options across public and private clouds.

    Key capabilities of the solution include: 

    Generative AI

    • Accelerate your Generative AI use cases to production with a simplified self-services process to design, test, and deploy retrieval augmented generation (RAG) Gen AI use cases. The platform provides flexibility to leverage both open source and commercial LLMs and provides complete flexibility to customize and extend the platform to implement domain-specific use cases.

    Analytics apps

    • Build your analytics apps easily with built-in ready-to-use templates and widgets to make interactive dashboards with embedded purposive AI models to augment decision making and automate tasks.

    Decision automation

    • Move from traditional rule-based decision automation to the AI/ML model-based automation. TCS MasterCraft™ for connected intelligence provides a drag-and-drop canvas to implement next-best action decision strategies using a combination of business rules, AI/ML models, and contextual data.

    Machine learning

    • Build, train, and deploy machine learning models into production with TCS MasterCraft™ for connected intelligence platform’s comprehensive capabilities. The platform allows data scientists to create on-demand AI workspace and leverage the collection of model templates from regression, classification, forecasting, natural language processing etc., to accelerate the AI/ML model development. It enables ML engineers to manage deployed models with MLOps.

    Data integration and preparation

    • Build your enterprise data foundation or leverage the existing data foundation to activate AI use cases with TCS MasterCraft™ for connected intelligence as building a data foundation is critical for the success of any AI project. The platform provides a visual drag-and-drop canvas for data engineers to integrate, blend, and prepare the data to build a data lakehouse or an analytics data store.
    Overview of TCS MasterCraft™ for connected intelligence

    Architecture diagram of TCS MasterCraft™ for connected intelligence, a unified predictive and generative AI platform that enables enterprises to accelerate the journey from data to business outcomes.

    Figure 1: Architectural diagram of the solution

    Overview of TCS MasterCraft™ for connected intelligence

    Close
    Figure 1: Architectural diagram of the solution
    Overview of TCS MasterCraft™ for connected intelligence

    Benefits

    • All-in-one comprehensive AI platform enabling users to streamline the development & deployment of Purposive AI use cases at scale across your enterprise with trust.
    • Improve employee productivity by embedding purposive AI models to augment and automate their daily tasks.
    • Improve operational efficiency by automating the tasks in enterprise business processes using the combined power of predictive and generative AI.
    • Choose between private or public cloud based on your business needs as TCS MasterCraft™ for connected intelligence is built on open standards for cost-effective and flexible deployment.

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