TCS OmniStore™ Personalization
Delightful experiences for every shopper, every time
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TCS OmniStore™: A Unified Commerce Platform for Frictionless CX
TCS’ omnichannel retail commerce platform revolutionizes the way customers shop and helps retailers ensure frictionless and customer-centric experiences.
Related Insights
With TCS OmniStore™ , Kingfisher Plc transformed the unified commerce journey and modernized CX with features such as self-checkout and save-the-cart.
Customer Testimonial
21 Sep 2023
TCS' AI-powered composable commerce platform was recognized as an industry leader for leveraging emerging technologies to improve customer experience in retail.
Article
04 Apr 2023
Avec TCS OmniStore™ , Kingfisher Plc a transformé son parcours de commerce unifié et modernisé l'expérience client (CX) avec des fonctionnalités telles que le self-checkout et la sauvegarde du panier.
Customer Testimonial
30 Sep 2024
Building loyalty with meaningful recommendations
Decoding customer context and intent is the key to hyper-personalization.
Despite investments in personalization by retailers, customers still feel the experience between channels is disconnected.
TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real time. It helps deliver contextual recommendations of products, offers, and content to both known and anonymous shoppers. You can avoid customer fatigue due to over-targeting through a goal-based, intelligent, connected interface that brings all your business teams together to optimize strategies to meet common business goals such as increasing sales and improving customer engagement.
Contextual recommendations of products, offers, and content to known and anonymous shoppers.
A woman wearing a yellow sweatshirt and blue denim looks at her laptop screen and smiles. She is holding a credit card in her left hand, while her right hand is on the laptop keyboard. Seems like she’s about to go through the checkout experience. TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real-time.
Features
Composable architecture for rapid innovation
Intent-based, next-best-action recommendations
In-session personalization for anonymous shoppers
Connected interface for strategy optimization
Algorithmic container built with explainability
Single-service design for easy integration
Highlights
Swipe Right
Swipe Left
25%
conversion
uplift in conversion
25%
page exits
reduction in cart abandonment and page exits
20%
marketing
reduction in marketing expenditure
25%
customer churn
reduction in customer churn
In Focus
Drive loyalty and lifetime value
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