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    Where adaptability meets advantage

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    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
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    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      17 Jul 2025 TCS Ranked Among Top 20 Global Technology Brands in Brand Finance Tech 100 2025 List
      15 Jul 2025 TCS & MIT Sloan Management Review Launch New Research Series; Unveil Roadmap for Human-AI collaboration in Enterprises
      10 Jul 2025 Robust Order Book and Operational Resilience mark TCS’ Q1
      View all
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      16 Jul 2025 TCS Launches AI-Powered Research & Innovation Centre in Singapore to Accelerate Enterprise Innovation at Scale
      09 Jul 2025 TCS Launches ‘Gen AI Tech Pathway’ in its STEM Education Program goIT
      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      View all
    • Analyst recognition

      Recent recognitions

      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      View all
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      29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt
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    • TCS OmniStore™
    • Solution

    TCS OmniStore™ Personalization 

    Delightful experiences for every shopper, every time

    Let's talk
    Share TCS OmniStore™ Personalization: Driving Improved Customer Engagement
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    Product and Platform

    TCS OmniStore™ This will open an overlay

    TCS OmniStore™: A Unified Commerce Platform for Frictionless CX

    TCS’ omnichannel retail commerce platform revolutionizes the way customers shop and helps retailers ensure frictionless and customer-centric experiences.
    Learn More
     about TCS OmniStore™: A Unified Commerce Platform for Frictionless CX
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    Related Insights
    TCS helps Kingfisher Plc enhance omnichannel customer experience
    With TCS OmniStore™ , Kingfisher Plc transformed the unified commerce journey and modernized CX with features such as self-checkout and save-the-cart.
    Customer Testimonial
    21 Sep 2023
    TCS OmniStore™ wins most innovative product
    TCS' AI-powered composable commerce platform was recognized as an industry leader for leveraging emerging technologies to improve customer experience in retail.
    Article
    04 Apr 2023
    TCS aide Kingfisher Plc à améliorer son expérience client omnicanale
    Avec TCS OmniStore™ , Kingfisher Plc a transformé son parcours de commerce unifié et modernisé l'expérience client (CX) avec des fonctionnalités telles que le self-checkout et la sauvegarde du panier.
    Customer Testimonial
    30 Sep 2024

    Building loyalty with meaningful recommendations

    Decoding customer context and intent is the key to hyper-personalization.

    Despite investments in personalization by retailers, customers still feel the experience between channels is disconnected.

    TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real time. It helps deliver contextual recommendations of products, offers, and content to both known and anonymous shoppers. You can avoid customer fatigue due to over-targeting through a goal-based, intelligent, connected interface that brings all your business teams together to optimize strategies to meet common business goals such as increasing sales and improving customer engagement. 

    Contextual recommendations of products, offers, and content to known and anonymous shoppers.

    A woman wearing a yellow sweatshirt and blue denim looks at her laptop screen and smiles. She is holding a credit card in her left hand, while her right hand is on the laptop keyboard. Seems like she’s about to go through the checkout experience. TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real-time.

    Features

    Composable architecture for rapid innovation

    Intent-based, next-best-action recommendations

    In-session personalization for anonymous shoppers

    Connected interface for strategy optimization

    Algorithmic container built with explainability

    Single-service design for easy integration

    Highlights

    Swipe Right
    Swipe Left
    25%

    conversion

    uplift in conversion

    25%

    page exits

    reduction in cart abandonment and page exits

    20%

    marketing

    reduction in marketing expenditure

    25%

    customer churn

    reduction in customer churn

    In Focus

    White Paper

    Drive personalization in retail with less data

    Click to know more

    Report

    Unified commerce is the new default for omnichannel journeys

    Click to know more

    White Paper

    Make every customer journey memorable with unified commerce

    Click to know more

    Award

    TCS OmniStore™ wins the Most Innovative Product at the 2023 CX Awards

    Click to know more

    Recognition

    award

    Gold for Composable Commerce Applications

    award

    Most Innovative Product

    award

    Omnichannel Technology of the Year

    award

    Best AI-ML solution

    Drive loyalty and lifetime value

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