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Building loyalty with meaningful recommendations

Decoding customer context and intent is the key to hyper-personalization.

Despite investments in personalization by retailers, customers still feel the experience between channels is disconnected.

TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real time. It helps deliver contextual recommendations of products, offers, and content to both known and anonymous shoppers. You can avoid customer fatigue due to over-targeting through a goal-based, intelligent, connected interface that brings all your business teams together to optimize strategies to meet common business goals such as increasing sales and improving customer engagement. 

Highlights

conversion
25%

uplift in conversion

page exits
25%

reduction in cart abandonment and page exits

marketing
20%

reduction in marketing expenditure

customer churn
25%

reduction in customer churn

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Features

Composable architecture for rapid innovation

Intent-based, next-best-action recommendations

In-session personalization for anonymous shoppers

Connected interface for strategies optimization

Algorithmic container built with explainability

Single-service design for easy integration

Recognition

award

Gold for Composable Commerce Applications

award

Most Innovative Product

award

Omnichannel Technology of the Year

award

Best AI-ML solution

Drive loyalty and lifetime value

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