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Drive phygital experiences with live commerce

Ravikanth Parvatam

Managing consultant, Retail Strategic Initiatives, TCS

Venkatesh Krishnamoorthy

Managing consultant, Retail Strategic Initiatives, TCS

Highlights

  • Live commerce combines shopping and entertainment (shoptainment) to offer an experience that is both entertaining and educative.
  • Live commerce, if done right, can lead to a scalable hybrid revenue stream.
  • It is estimated that by 2026, live commerce could account for 10-20% of all e-commerce sales.