Skip to main content
Skip to footer
Click here or press enter to go to homepage Click here or press enter to go to homepage
  • What we do
  • Who we are
  • Insights
  • Careers
  • Newsroom
  • Investors
Contact us
TCS Worldwide
tata.com logotata.com logoOpen in New Tab
  • Overview Press tab for submenu items

    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • Overview Press tab for submenu items

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Alliances
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Our Brand
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
    • Sustainability
    • Cybersecurity
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Click here or press enter to go to homepage Click here or press enter to go to homepage Opens in new tab tata.com logo tata.com logoOpen in New Tab Search
    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
    Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Who we are
    • Overview Press tab for submenu items

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Alliances
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Our Brand
  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
    • Sustainability
    • Cybersecurity
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
  • Investors
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Contact us
    TCS Worldwide
    tata.com logo tata.com logo Opens in new tab
    Top Results
    Showing
    10
    01 - 07
    • Cloud
    • White paper

    Cloud 2.0: Unleashing the next wave of business innovation 

    7 MINS READ

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Services

    Cloud This will open an overlay

    Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy

    Read how TCS helps enterprises create a unique strategy for their cloud transformation journey, enabling business agility and resilience.
    Learn More
     about Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy
    modernized-underwriting-platform-insurance-solution
    Related Insights
    Microsoft Office 365 Migration for Modern & Digital
    As enterprises shift to new trends & employees work from home, TCS’ offering helps customers modernize to M365 & transform businesses with ease.
    Solution
    23 Nov 2022
    TCS Joins as a Marquee Sponsor for Google Cloud Next ’25
    Visit our booth at Google Cloud Next to connect with our experts and explore our AI and data solutions that drive growth and shape the future of your enterprise.
    Events
    09 Apr 2025
    Colonial First State overhauls its superannuation platform with TCS
    By migrating systems to a cutting-edge platform hosted on AWS in record time, TCS helped CFS achieve seamless transformation for a digital-first future. Know more.
    Case Studies
    09 May 2025

    Highlights

    • The next big wave of business innovation, growth and transformation will be powered by Cloud 2.0.
    • Cloud 2.0 is not just a technology to adopt, but a strategy for business transformation and growth itself.
    • We see the cloud-led digital transformation playing out over three horizons, and companies with the highest level of cloud maturity realizing perpetual value by leveraging cloud-based ecosystems.

    In this article

    Cloud 2.0 is here inpage
    3 horizons of growth inpage
    Innovate your future inpage
    Transformative power inpage
    Perpetual Value inpage
    Beyond boundaries inpage
    Cloud 2.0 is here inpage
    3 horizons of growth inpage
    Innovate your future inpage
    Transformative power inpage
    Perpetual Value inpage
    Beyond boundaries inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Cloud 2.0 is here 3 horizons of growth Innovate your future Transformative power Perpetual Value Beyond boundaries

    Cloud 2.0 is here

    Driving game-changing innovation to turbocharge enterprise growth and transformation 

    That there is no digital strategy without a cloud strategy is a given in today’s business world. We would go beyond that to say there is no business strategy without a cloud strategy.

    Cloud technologies have become a mainstay of an enterprise’s agenda and key to achieving sustainable growth. As a unifying digital hub that brings multiple other technologies to life, cloud has accelerated digital and business transformation over the years. The way entire economies shifted to cloud-based, contactless ways of buying and selling during the pandemic is proof enough.

    The next big wave of business innovation, growth and transformation that’s powered by cloud—what we call Cloud 2.0—is more about addressing what businesses need to achieve their purpose than it is about IT infrastructure. It’s about driving game-changing innovation and ecosystem synergies between industries. Central to this Cloud 2.0 transformation is “innovation at the edge”. Exploiting the power of cloud across applications, data infrastructure, machine learning—all at the edge. Think data processing right where the action is happening—at a production line or an offshore wind farm instead of a central command point. Indeed, the true impact of Cloud 2.0 can be seen in how it enables the next level of edge computing, artificial intelligence (AI) or the Internet of Things (IoT) for business innovation. 

    3 horizons of growth

    We see the cloud-led digital transformation playing out over three horizons.

    First, organizations focus on modernizing the core technology (infrastructure, applications, and data) while migrating workloads to the cloud to achieve better elasticity and resilience. In the second stage they use cloud-native capabilities for business innovations. This horizon is significantly driven by innovation mindsets and integration of best practices from across industries into an operating model. A higher-order transformation and more challenging to achieve, the third horizon is about driving exponential value by orchestrating or participating in horizontal ecosystems. 

     

    Driving purpose-led growth with cloud

    An illustration showing the three horizons to purpose-led growth with cloud. The first horizon is about building a robust digital core with cloud; the second is about innovating business models with cloud and other new technologies; and the third is about transforming, growing, and creating perpetual value by participating or orchestrating purpose-led cloud-based ecosystems.

    Full Screen

    Innovate your future

    We believe that many large enterprises are traversing the second horizon today. 

    With a strong digital core in place, companies can use cloud to extend existing products and services to drive growth. They can reach consumers in new ways by incorporating additional digital channels. They can gain ground-breaking insights through expanded use of intelligent analytics with cloud. They can reshape business processes to deliver greater efficiency and better customer and employee experiences. And fueled by cloud-native capabilities and AI, machine learning, or low- or no-code solutions, they can create an environment of agile innovation where anybody with a compelling idea can turn it into reality.


     

    In Cloud 2.0, technology is not something to adopt, but a strategy for business transformation and growth itself.


     

    If cloud was earlier seen as a way of future-proofing enterprises’ technology infrastructure, today it’s a means of future-proofing the business itself. Cloud technologies were first seen as a means of building resilience and lowering costs through models like pay-as-you-use. Today, they are recognized as a way to achieve faster speed to market, a quicker response time to customers, and rapid innovation and new business model development.  

    The native capabilities of cloud hold an exponential potential for business innovation and growth—companies have only realized a small fraction of the possibilities.

    Transformative power  

    While today’s cloud workloads represent just 20 to 30 percent of what the potential could be, the transformative power of Cloud 2.0 is already on display.

    It can already be seen across many areas:

    • New business models and products: Think about how cloud platforms are enabling the shift from products to product as a service. Or helping entrepreneurs in small towns and villages reach customers thousands of miles away. Cloud platforms have become core to an organization’s innovation strategy. Whether through an application or advancing a business model, new capabilities are being built on these platforms like this storied global financial services company did. It progressed from having its business model disrupted by new competitors to becoming an industry disruptor, offering new services such as regulatory compliance and risk management consultancy services in addition to cross-border money transfers thanks to cloud-based services. Japanese tire company Toyo Tires reinvented itself from being a manufacturer of products to a digital service provider, digitizing its knowledge of tire performance and maintenance to generate more timely insights and redefine its tire-as-a-service business model using cloud.
    • Elevated customer experiences: Adopting cloud platforms, many of which have been designed for multichannel communication, is helping companies support customers better. It enables them to reduce wait times for customers, increase interaction, and provide 24X7 self-service. For mass personalization with a focus on the segment of one, cloud is a game changer. 
    • Driving sustainability: There’s rising pressure from investors and customers for companies to become more sustainable businesses. Companies can reduce their carbon footprint by choosing greener cloud service providers that use renewable data centers, and through remote work and improved efficiencies in application development. 
    • Autonomous intelligent operations: Cloud-based, AI-powered solutions make it possible to deliver services autonomously. This is applicable across a wide variety of areas, such as inventory management, financial reporting, personalized learning, tailored recommendations, and the diagnosis and self-healing of IT systems.
    • AI-driven real-time insights and decision-making: Across industries, the power of these three technologies—cloud, AI, and advanced analytics—is helping companies gain a deeper understanding of customers and make smarter, faster decisions. Maersk, for instance, uses real-time data to give visibility of ambient conditions to shippers, allowing them to make quick decisions. 
    • Business restructuring: Modular cloud business architectures help in inorganic restructuring of businesses, bringing about ease of acquisitions and divestitures. With microservices, containers, and cloud platforms that support integration of servers, applications, and systems, cloud can play a key role in making mergers and acquisitions more successful. One example is that of a European professional services company that leveraged cloud as it handled 80 acquisitions in about 6 years.

    Simply put, Cloud 2.0 empowers businesses with an innovation-led transformation mindset that helps them leap to the future.  

     

    Perpetual value creation

    Leveraging cloud-based ecosystems to achieve a purpose-led, higher-order transformation

    As companies mature in using cloud-native capabilities to refine innovative business models, they prepare themselves for a purpose-led, higher-order transformation in the third horizon. The pandemic reinvigorated the discussion around purpose, with more and more organizations reflecting not just on their economic objectives, but the overall reason for their existence. Many have made it their goal to contribute to a better future, whether it’s by fostering healthier communities or nurturing our planet for future generations. And going beyond lip service and tag lines, many are ensuring purpose is being baked into their operating and business models.

    We have found that sustainable, purpose-led businesses are shifting from delivering point-products or point-solutions to meeting holistic purposes. For this, they are open to collaborating with competitors and partners across industries, government, academia, startups, and others, often through platform play. Take the case of Vitality—it’s no longer just a medical insurer, but also an orchestrator of wellness. One of Vitality’s programs enables their diabetic customers to track activities using an Apple watch app and reap a reward in the form of lower insurance premiums if a certain goal is met. Damen Shipyards, a Dutch shipping company, is repositioning itself as a maritime solutions provider rather than just a shipbuilder. Leveraging a connected vessel platform, it shares and uses data from its partners in the maritime ecosystem to enable cloud-based predictive maintenance, provide access to remote services, and ensure up to 12% savings in fuel. The energy company Total is another case in point—it no longer just produces and sells fuel but is reinventing itself as a responsible energy major, providing affordable, reliable, and clean energy. Each of these companies has set in motion a transformation, led by cloud and other technologies, to future-proof themselves.

    Innovation without boundaries

    “Boundaryless cloud” is truly opening a world of possibilities—giving companies the ability to transcend not just enterprise boundaries, but also industry boundaries.

    In other words, they can look at innovations in completely unrelated industries and adopt those innovations for their own purposes, making themselves ever more relevant to their end customers. Combine it with a strategy to continuously invest the gains from cloud—be it savings from hardware and development or from cloud-enabled automation and data analytics—to fuel greater innovation, and organizations would be sure to shape a greater future for themselves. 

    As organizations progress along the cloud continuum toward the third horizon, they can unlock exponential value for themselves and for their partners in their ecosystem. Australia’s energy market operator AEMO has done this by transforming the energy market in Australia. Through a big data and AI-infused metering data management solution built on cloud, AEMO could move from a 30-minute settlement of buying and selling energy to a five-minute settlement (5MS) and, in the process, help smaller renewable energy providers compete in the market.

    Despite some excellent examples, we’re still a few years away from realizing the potential of cloud-based ecosystems. To get there, what’s required is a shift in thinking. Collaboration is key, even with competitors. By creating or participating in ecosystems that catalyze cross-domain innovation with cloud-based platforms, enterprises can chart the path to perpetual value creation. The promise of Cloud 2.0 is in driving innovation for businesses and companies must start their journey now to soar in the future.  

    Related reading

    Swipe Left
    Swipe Right

    Get it first-time right with a cloud business case model

    White Paper | 17 Aug 2022   Opens in new tab

    TCS Partners with AEMO to Transform the Energy Market in Australia

    Press Releases | 22 Aug 2022   Opens in new tab

    FinOps framework for cloud cost management and optimization

    White Paper | 15 Sep 2022   Opens in new tab

    AI-powered Business Transformation: What the Future of Business Holds 

    White Paper | 19 Oct 2022   Opens in new tab

    Let’s make the cloud connect

    No matter where you are on your cloud journey, we can help you get maximum value from it.

    Talk to our experts

    Find out more

    • Who we are
    • What we do
    • Insights
    Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    Services
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Sustainability Services
    • Network Solutions and Services
    • TCS Interactive
    • TCS and AWS Cloud
    • TCS Enterprise Cloud
    • TCS and Google Cloud
    • TCS and Microsoft Cloud
    Products and Platforms
    • TCS ADD™
    • TCS BaNCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS TAP™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS iON™
    Insights
    • Customer Stories
    • Cloud
    • Blockchain
    • IoT
    • Metaverse
    • Future of Work
    • Health and Wellness
    • Sustainability
    • TCS.AI
    • Cybersecurity
    • Perspectives
    More information
    • Careers
    • Corporate Social Responsibility
    • Diversity, Equity, and Inclusion
    • Investor Relations
    • Sports Sponsorships
    • TCS Pace™
    • TCS Research
    • The TCS Way
    • Who we are
    Tata consultancy services
    ©2025 TATA Consultancy Services Limited
    ©2025 TATA Consultancy Services Limited
    • Privacy Notice
    • Cookie Policy
    • Accessibility Declaration
    • Disclaimer
    • Security Policy
    • California Notice at Collection
    • Customize Cookies
    More
    • FacebookOpen in New Tab Facebook
    • YoutubeOpen in New Tab Youtube
    • Twitter-XOpen in New Tab Twitter-X
    • InstagramOpen in New Tab Instagram
    • linkedinOpen in New Tab linkedin
    Contact Contact Press Enter to open an overlay
    What’s on your mind?
    We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
    Request for Services
    Investor information
    Media contacts
    Looking for something else?
    Analyst relations
    CSR
    Partnership
    Website feedback
    Accessibility Adjustments

    Theme

    Font size

    A
    DEFAULT
    A

    Line height

    DEFAULT