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    • Consulting
    • Case Study

    QIAGEN goes digital

     

    Futuristic e-commerce platform to reimagine customer experience for QIAGEN.

    Share QIAGEN adopts futuristic e-commerce
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    Services

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    TCS Consulting Services to Achieve Success in the Digital Era

    Our services provide clients with business innovation strategies to succeed in the digital world and ensure a seamless transformation journey. Know more.
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    Highlights

    • Customers in biotechnology tend to quickly outgrow traditional sales channels like e-mail and phone.
    • QIAGEN wanted to engage it's large customer base with a savvy and seamless online platform.
    • TCS leveraged SAP Hybris to deliver an enhanced ecommerce platform for QIAGEN.

    In this article

    Stay relevant   inpage
    Enhanced e-commerce   inpage
    How we did it   inpage
    What made it happen   inpage
    Related reading   inpage
    Stay relevant inpage
    Enhanced e-commerce inpage
    How we did it inpage
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    In this articleinpage
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    Stay relevant Enhanced e-commerce How we did it What made it happen Related reading

    Stay relevant

    QIAGEN needed feature rich online channel to sell highly specialized products.

    Customers in biotechnology tend to quickly outgrow traditional sales channels like e-mail and phone. QIAGEN wanted to engage with its large international customer base with a savvy and seamless online platform. They also sought to boost sales by migrating their specialized suite of products to a self-service web shop. The platform had to be convenient, user-friendly, and personalized while still supporting a wide spectrum of capabilities and the latest web store features.

    Enhanced e-commerce

    TCS leveraged SAP Hybris to deliver an enhanced e-commerce platform for QIAGEN.

    TCS tailored a transformative e-commerce solution for QIAGEN. For the platform’s essential features, we used a Minimum Viable Product approach. This included businesses and technical processes, along with key adoption elements.
    Under business processes, we managed QIAGEN’s exhaustive catalogue, pricing and payment, and order processing. Technical processes included Hybris Commerce, PIM integration, SAP integration, Salesforce integration, user interface, search and search engine optimization, and account management. Key adoption elements spanned integration testing, documentation, support, and training.

    How we did it

    How did QIAGEN create a multi-channel, feature-rich e-commerce platform in 6 months?

    We used an agile sprint methodology to speed up development and mitigate the risks of a geographically distributed team. We
    also scheduled deliveries in incremental stages, and provided end-to-end integration testing, user acceptance testing support, 24/7 support, an integrated toolset, and training sessions to QIAGEN. By expertly leveraging the SAP Hybris, we enabled QIAGEN to offer its customers a sophisticated shopping experience across every touchpoint.

    what made this happen

    • Cloud strategy and transformation

    • Consumer experience transformation

    • Enterprise agility

    • Innovation strategy and transformation

    • Next-gen enterprise transformation

    Related reading

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    Blog | 21 May 2025   Opens in new tab
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    Blog | 10 Mar 2025   Opens in new tab

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