QIAGEN adopts futuristic e-commerce

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Highlights

Customers in biotechnology tend to quickly outgrow traditional sales channels like e-mail and phone.
QIAGEN wanted to engage it's large customer base with a savvy and seamless online platform.
TCS leveraged SAP Hybris to deliver an enhanced ecommerce platform for QIAGEN.

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QIAGEN needed feature rich online channel to sell highly specialized products.

Customers in biotechnology tend to quickly outgrow traditional sales channels like e-mail and phone. QIAGEN wanted to engage with its large international customer base with a savvy and seamless online platform. They also sought to boost sales by migrating their specialized suite of products to a self-service web shop. The platform had to be convenient, user-friendly, and personalized while still supporting a wide spectrum of capabilities and the latest web store features.

Enhanced e-commerce

TCS leveraged SAP Hybris to deliver an enhanced e-commerce platform for QIAGEN.

TCS tailored a transformative e-commerce solution for QIAGEN. For the platform’s essential features, we used a Minimum Viable Product approach. This included businesses and technical processes, along with key adoption elements.
Under business processes, we managed QIAGEN’s exhaustive catalogue, pricing and payment, and order processing. Technical processes included Hybris Commerce, PIM integration, SAP integration, Salesforce integration, user interface, search and search engine optimization, and account management. Key adoption elements spanned integration testing, documentation, support, and training.

How we did it

How did QIAGEN create a multi-channel, feature-rich e-commerce platform in 6 months?

We used an agile sprint methodology to speed up development and mitigate the risks of a geographically distributed team. We
also scheduled deliveries in incremental stages, and provided end-to-end integration testing, user acceptance testing support, 24/7 support, an integrated toolset, and training sessions to QIAGEN. By expertly leveraging the SAP Hybris, we enabled QIAGEN to offer its customers a sophisticated shopping experience across every touchpoint.

what made this happen

Cloud strategy and transformation
Consumer experience transformation
Enterprise agility
Innovation strategy and transformation
Next-gen enterprise transformation

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TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

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TCS works hand in hand with world-leading investors.

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QIAGEN goes digital

Services

Highlights

In this article

Stay relevant

Enhanced e-commerce

How we did it

what made this happen

Transformation starts here

Find out more

TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

Services

Highlights

In this article

Stay relevant

Enhanced e-commerce

How we did it

what made this happen

Related reading

Transformation starts here

Find out more

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