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    • TCS Interactive
    • Case Study

    Liquid Intelligent Technologies optimizes sales processes

    Share Liquid Intelligent Technologies Optimizes Sales Processes
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    Accelerate Enterprise Digital Transformation for Sustainable Change

    We help align technology and investment goals and provide an enterprise digital transformation roadmap with intelligent solutions for sustainable change.
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    Next-gen AMS operations for enterprise applications
    Learn how intelligent AI core guiding AMS operations enable data-driven, smarter decision-making and help perpetually adaptive enterprises survive and thrive.
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    12 May 2025
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    Highlights

    • TCS consolidated the catalog and restructured Liquid Intelligent Technologies’ products through the CloudSense CPQ implementation.
    • TCS automated key features such as customer order form approval and digitized customer consent processes by enabling the Click 2 Approve feature.
    • TCS’ Secure Borderless Workspaces™ (SBWS™) ensured secure access to work environments and maintained confidentiality without any business disruption during the pandemic.

    In this article

    Challenge inpage
    Solution inpage
    Benefits inpage
    Related reading inpage
    What made it happen inpage
    Challenge inpage
    Solution inpage
    Benefits inpage
    Related reading inpage
    What made it happen inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Challenge Solution Benefits Related reading What made it happen

    Challenge

    Liquid Intelligent Technologies wanted to optimize its sales processes to meet customer expectations.

    The leading African communication solutions provider wanted a digital business transformation to increase market share and become a leader in the telecom and technology domains. To stay relevant and efficient, it needed to optimize its sales processes by standardizing and automating its configure-price-quote (CPQ) process, and implement a faster go-to-market strategy for new offerings. Liquid Intelligent Technologies had a vision to enable a single sales platform for all its operating companies, centralize product catalogs, introduce new products, and find a way to capitalize on its existing investments in the Salesforce platform.

    Solution

    TCS leveraged Salesforce and CloudSense expertise to reimagine customer sales processes.

    TCS’ in-depth knowledge of Salesforce and the CloudSense platform helped transform the Liquid Intelligent Technologies’ sales process. The solution was designed to leverage the client’s existing Salesforce capabilities to avoid redundancy. The existing sales processes and product offerings were reshaped to make them seamless while allowing for greater flexibility and future replicability. TCS consolidated the catalog and restructured Liquid Intelligent Technologies’ products through the CloudSense CPQ implementation.

    This allowed the end customer to get faster feedback and a better sales experience. The manage, add, change, delete (MACD) process was optimized for easy management of existing customer services. TCS automated key features such as customer order form approval and digitized customer consent processes by enabling the Click 2 Approve feature. The solution improved the company’s user experience by upgrading their existing Salesforce platform to Lightning.

    This project also required TCS to seamlessly migrate nearly 100,000 customer services from Salesforce to CloudSense using TCS’ SFDC-CS migration utility. In addition, TCS’ Secure Borderless Workspaces™ (SBWS™) ensured secure access to work environments and maintained confidentiality without any business disruption during the pandemic.

    Benefits

    The technology company has been able to increase market penetration and drive revenue growth.

    With TCS’ solution, Liquid Intelligent Technologies has improved customer experience by unifying the product catalog and implementing an enhanced, transparent, and replicable sales process.

    • $1.5 Mn faster revenue realization in the first month of going live
    • Faster sales cycles and seamless customer experience

    Improvements

    Swipe Right
    Swipe Left
    0.5hours

    Processing time

    Reduced order processing time from ~2 days

    10500

    Time saving

    Person-hours saved every month

    what made this happen

    Create bold, intuitive, impossible-to-ignore designs for the future.

    Deliver omnichannel, immersive, hyper-personalized experiences using the latest technology.

    Bring to life digital products and services that make a difference with insights-driven marketing.

    Transform the buyer experience to convert visitors to loyal customers and ultimately to brand advocates.

    Measure the effectiveness of your marketing investments by leveraging third-party data,  advanced analytics and AI-enabled platforms.

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