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Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
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    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
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    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
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  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    01 Sep 2025 TCS Brings the Power of AI to the TCS Sydney Marathon as it Celebrates First Year as Abbott World Marathon Major
    View all
    Find the latest news about TCS
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    tata.com logo tata.com logo Opens in new tab
    Top Results
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    • TCS Interactive
    • Case Study

    Liquid Intelligent Technologies optimizes sales processes

    Share Liquid Intelligent Technologies Optimizes Sales Processes
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    Accelerate Enterprise Digital Transformation for Sustainable Change

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    Highlights

    • TCS consolidated the catalog and restructured Liquid Intelligent Technologies’ products through the CloudSense CPQ implementation.
    • TCS automated key features such as customer order form approval and digitized customer consent processes by enabling the Click 2 Approve feature.
    • TCS’ Secure Borderless Workspaces™ (SBWS™) ensured secure access to work environments and maintained confidentiality without any business disruption during the pandemic.

    In this article

    Challenge   inpage
    Solution   inpage
    Benefits   inpage
    Related reading   inpage
    What made it happen   inpage
    Challenge inpage
    Solution inpage
    Benefits inpage
    Related reading inpage
    What made it happen inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Challenge Solution Benefits Related reading What made it happen

    Challenge

    Liquid Intelligent Technologies wanted to optimize its sales processes to meet customer expectations.

    The leading African communication solutions provider wanted a digital business transformation to increase market share and become a leader in the telecom and technology domains. To stay relevant and efficient, it needed to optimize its sales processes by standardizing and automating its configure-price-quote (CPQ) process, and implement a faster go-to-market strategy for new offerings. Liquid Intelligent Technologies had a vision to enable a single sales platform for all its operating companies, centralize product catalogs, introduce new products, and find a way to capitalize on its existing investments in the Salesforce platform.

    Solution

    TCS leveraged Salesforce and CloudSense expertise to reimagine customer sales processes.

    TCS’ in-depth knowledge of Salesforce and the CloudSense platform helped transform the Liquid Intelligent Technologies’ sales process. The solution was designed to leverage the client’s existing Salesforce capabilities to avoid redundancy. The existing sales processes and product offerings were reshaped to make them seamless while allowing for greater flexibility and future replicability. TCS consolidated the catalog and restructured Liquid Intelligent Technologies’ products through the CloudSense CPQ implementation.

    This allowed the end customer to get faster feedback and a better sales experience. The manage, add, change, delete (MACD) process was optimized for easy management of existing customer services. TCS automated key features such as customer order form approval and digitized customer consent processes by enabling the Click 2 Approve feature. The solution improved the company’s user experience by upgrading their existing Salesforce platform to Lightning.

    This project also required TCS to seamlessly migrate nearly 100,000 customer services from Salesforce to CloudSense using TCS’ SFDC-CS migration utility. In addition, TCS’ Secure Borderless Workspaces™ (SBWS™) ensured secure access to work environments and maintained confidentiality without any business disruption during the pandemic.

    Benefits

    The technology company has been able to increase market penetration and drive revenue growth.

    With TCS’ solution, Liquid Intelligent Technologies has improved customer experience by unifying the product catalog and implementing an enhanced, transparent, and replicable sales process.

    • $1.5 Mn faster revenue realization in the first month of going live
    • Faster sales cycles and seamless customer experience

    Improvements

    Swipe Right
    Swipe Left
    0.5hours

    Processing time

    Reduced order processing time from ~2 days

    10500

    Time saving

    Person-hours saved every month

    what made this happen

    Create bold, intuitive, impossible-to-ignore designs for the future.

    Deliver omnichannel, immersive, hyper-personalized experiences using the latest technology.

    Bring to life digital products and services that make a difference with insights-driven marketing.

    Transform the buyer experience to convert visitors to loyal customers and ultimately to brand advocates.

    Measure the effectiveness of your marketing investments by leveraging third-party data,  advanced analytics and AI-enabled platforms.

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