Services
Artificial Intelligence
Building a Smarter, Connected Tomorrow with AI-first and Agentic AI
Highlights
- TCS was selected as a preferred partner alongside Google to create FairPrice’s ‘Store of Tomorrow’ – an innovation lab to design, build, test, and pilot new-to-the-market solutions to enhance both customer and staff experiences, in-store and digitally.
- Grocer Genie, Intelligent Store Plus, and Digital Wine Sommelier are just a few of the innovations developed by TCS to delight customers and empower FairPrice staff.
- FairPrice is Singapore's largest supermarket retailer, holding over 50% of the market share and serving more half a million shoppers daily through a network of over 370 outlets. The Store of Tomorrow is the first in Southeast Asia to re-imagine how innovation and technologies like Gen AI and data analytics can make things easier for shoppers for both physical and digital retail formats.
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About FairPrice
FairPrice is a leading retailer in Singapore serving more than half a million shoppers daily through a network of over 370 outlets.
It comprises FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Shop, Cheers convenience stores, FairPrice Xpress, and Unity pharmacy.
Its e-commerce portal draws over 700,000 visitors monthly. FairPrice also owns a Fresh Food Distribution Centre and a centralized warehousing and distribution company.
In an ambitious move to redefine the future of retail in Asia Pacific, leading Singaporean grocery chain, FairPrice, has partnered with TCS, and Google to build the ‘Store of Tomorrow’ — a cutting-edge retail experience that blends automation, generative AI, and hyper-personalization to empower both store associates and shoppers alike.
Navigating challenges
The last few years of global disruption have shown that the only certainty in retail is how quickly consumer needs, tastes, and preferences evolve.
The Store of Tomorrow program aims to re-imagine how innovation and technologies like Gen AI and data analytics can make things easier on the wallet and experience for both physical and digital retail formats.
The program is a definitive roadmap to integrate the latest technologies – from generative artificial intelligence (Gen AI), advanced data analytics, and automation, to biometric recognition – into new and existing store and omni-channel features to redefine customer experiences at FairPrice supermarkets.
FairPrice’s Store of Tomorrow was created to:
- Delight the customers and staff by providing an efficient and inspiring destination to shop, work, and come together as a community.
- Lead with the art of possible, co-create industry first innovations enabled by Google’s latest technology in AI/Gen AI.
- Create a continuous pipeline of innovations from ideation to pilot to potential production.
Action taken
TCS conducted a month-long discovery phase with cross functional teams from FairPrice and Google to deliver laser-focused outcomes – understanding use cases and business context.
This included multiple store visits and a three-day detailed design thinking workshop. The workshop helped craft different personas for FairPrice to understand the opportunities ahead. TCS led brainstorming sessions with FairPrice Group business teams to carve out the execution plan, finalize the Store of Tomorrow pipeline, and kickstart the innovation factory.
The 3 innovative solutions developed by TCS that elevate the in-store experience for both FairPrice employees and shoppers:
Grocer Genie
At the heart of Store of Tomorrow is Grocer Genie, a powerful in-store productivity tool designed by TCS to supercharge the efficiency of store associates.
Grocer Genie is an intelligent, mobile-first assistant to streamline daily store operations through one stop task execution, data driven decision-making, and event triggered notifications. It serves as a unified digital platform that supports both store staff and managers in achieving operational excellence through simplicity, clarity, and real-time responsiveness.
It allows associates to create, manage, and track store operations tasks with ease. Powered by Google’s Gemini, a state-of-the-art generative AI, associates can now generate tasks using natural language, edit or delete them effortlessly, search existing tasks, and even view AI-generated summaries for a quick overview. Whether it’s stocking updates, price changes, or cleanliness checks, Grocer Genie ensures nothing falls through the cracks.
Intelligent Store Plus
Further enhancing store operations, associates can now get daily sales insights through Intelligent Store Pulse, which is a data-driven dashboard. It helps to deliver timely, actionable data directly to their palms along with Gen-AI insights about sales, stock on hand etc.
For any operational issues, tickets can be raised instantly through the same device, streamlining issue resolution, and boosting store responsiveness. With Integration of Vision AI alerts and notifications on daily overdue tasks, store associates can prioritize, manage, and efficiently execute their daily tasks.
Digital Wine Sommelier
Designed to elevate customer experience in wine aisles, this AI-powered sommelier offers various engaging features:
- Wine Genie: Recommends wines based on taste preferences through a simple Gen AI-powered Q&A.
- Sip and know: A fun and educational wine trivia to engage wine enthusiasts and beginners alike.
- Gift guide: Solves customers’ dilemma to select the perfect wine for gifting occasions.
- Wine of the month and rare gems: Showcase curated monthly picks and a connoisseur's selection of unique, limited-edition wines. Food pairings: Helps buyers choose the ideal complimentary food items to go perfectly with the wine.
Each interaction is powered by advanced language models, creating personalized, conversational experiences that delight customers and drive sales.
Business benefits
With agentic AI-enabled Grocer Genie transforming store operations and the Digital Wine Sommelier enhancing customer engagement, FairPrice is paving the way for what’s next in retail — a seamless, smart, and customer-first future to realize their dream of making “Everyday a little better” for everyone they serve.
