Innovative B2B marketing strategies
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The 7-step strategy for success
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Business buying is booming
The COVID-19 pandemic accelerated the shift to purchasing online for business buyers. Now, buyers have a plethora of vendors and channels to procure services and solutions. Winning customer loyalty requires sellers to consider their customers’ needs and work backwards to develop business processes and deploy technology that support the buying journey. This requires an understanding of the rapid evolution of technology, which is changing how everyone does business.
The first figure in this infographic shows B2B ecommerce sales in the US growing by 50% in 2022 to reach $ 1.9 trillion from $1.26 trillion in 2019, as estimated by Digital Commerce 360.The second figure is a forecast by Forrester Research, which says B2B ecommerce will reach $3 trillion by 2027, accounting for 24% of all B2B sales.
Hear from top thought leaders on how to build a digital technology base right for your organization.
TCS subject matter experts discuss innovative strategies for B2B marketing and how to rethink customer experience.
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growth in sales to $1.90 trillion in 2022 from $1.26 trillion in 2019
B2B ecommerce will account for 24% of all B2B sales in U.S., up from 16% in 2021
in 2022 from 24.6% in 2020, growing 7x faster than B2B ecommerce revenue overall
The seven-step cheat-sheet
Here are seven actions that organizations can take to achieve excellence in ecommerce.
This infographic lays out a seven-step roadmap to excellence in B2B commerce. Step 1: Serve customers better with unified content. Step 2: Integrate digital platforms to enhance the customer experience. Step 3: Think broadly about business objectives. Step 4: Improve every stage of the customer journey. Step 5: Move to an advanced technical architecture. Step 6: Design for speed. Step 7: Develop and deploy continuously.
Learn how leading organizations are revamping their technology and processes to meet customers’ ever-evolving needs.
Click here to Learn how leading organizations are revamping their technology and processes to meet customers’ ever-evolving needs.