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AI Driven Demand Planning for a Global Personal Care Company

One of the world’s leading personal care and cosmetics company faced a challenge. The company had to build a customer driven forecast that is close to customer sales, could identify the changes in demand plans in the short-term and propagate it upstream. The program aimed at building demand-planning capabilities through making the organization more customer focused, digitalized and reflective.

One of the SLP consultants took it upon herself and collaborated with the supply chain team to transform the demand planning landscape through digitalizing demand forecasting and sensing.

The SLP consultant along with her team members helped TCS implement consumer driven demand forecasting using machine learning algorithms for e-commerce, mass and modern channels. AI/ML based weekly demand sensing was executed for handling production and distribution planning using latest demand trends.

Further venturing into the customer requirements, the SLP consultant along with the team successfully solutioned demand replenishment and data analytics for distributor replenishment, dispatch plan and designing data governance framework.

This engagement added immense value to the customer in enabling real-time decision-making capabilities and enhanced collaboration which led to AI/ML based forecasting with an accuracy of 80-85% across channels. 

Creating a Gaming/eSports ecosystem platform using Metaverse

With Telcos around the world transitioning into Digital Service Providers and building new business ventures, the next area of diversification has been Gaming and eSports. Gaming has evolved into the Biggest Entertainment industry in the world ($173 Bn) that is dominated by Millennials & Gen Z-ers. The telecom involvement in this industry has historically been of a rudimentary yet essential backbone by being the internet provider for enabling multiplayer gaming and digital downloading of content. However, Telcos are expected to intervene in the existing value chain at multiple points in majorly significant ways. 

In this context, one of the SLP Consultants had built a Proactive Pitch on how Telcos could create an ecosystem of services that caters to the end-to-end customer journey of a Gaming & eSports fan. This covered areas of userbase and revenue growth simultaneously while also providing options at each step for building capabilities in-house vs onboarding third-party collaborators. Collaborating with the TCS Interactive team, the whole ecosystem was conceptually realized in a Metaverse platform - making every part of the ecosystem highly interactable in a 3D-rendered environment. A set of use cases and a roadmap for realizing this ecosystem was included in this pitch.

This initiative could put TCS in the limelight for pioneering a purpose led Metaverse ecosystem that promises sustainable growth and revenue.

SLPs lead the change for an export-oriented government Bank 

The Indian banking system has historically been one of the most stable systems around the world. One such export-oriented government bank partnered up with TCS to create its future technology roadmap and enhance the customer experience. The SLPs formed a key part of the team that delivered this project successfully.

In the first phase of the engagement, the SLPs focused on getting to know more about the client’s current state. This was done through meetings and workshops with business IT stakeholders to understand the relevant issues.

The information gathered was coupled with the desired state of the client, to create a current state assessment and an analysis of business gap identification, which formed the second phase. The delivery team used the analysis for Target State Definition, with futuristic functional architecture, infrastructural improvements and technology stack.

Finally, the initiatives were prioritized, and the implementation roadmap was defined & documented.  An extremely impressed client further strengthened the partnership with TCS and glory for the SLPs.

The DGM IT of the client quoted - “We would also like to take this opportunity to thank you and your entire team, for the quality of service provided during this engagement. We sincerely appreciate your efforts towards detailing each requirement and coming up with quality document. Thank you so much, and we will be looking forward to an excellent continuing business relationship.” 

Technology Integration for a Large Media Merger

One of the large global media conglomerates in the world decided to merge a major India-based media house with its Indian subsidiary. The objective of the merger would be to leverage each other's strengths and gain a stronger foothold in the fast changing & growing landscape. Media companies are associated with large scale applications which are highly complex and critical for smooth running of business.

Our SLP Consultant pro-actively identified this as a Growth & Transformation opportunity with the scope of TCS being a Technology Integration partner. In collaboration with the Mergers, Acquisitions and Divestitures Practice in TCS, a Point of View was put together for the consumption of CXOs.

What started as a proactive pitch had then converted into a formal bidding process with other major service providers in the market. A large suit of technology capabilities was put together for the proposal creation to ensure coverage of an end-to-end technology stack. After multiple rounds of evaluation, TCS has been selected as the Technology Integration partner for the merger between the two companies.

Digital Transformation of a Life Insurance Company

One of India's most Prominent Life Insurance Companies  rolled out an RFP last year to improve its mobile application and enhance the value proposition for its prospective and existing customers. 

The engagement was to be conducted as a benchmarking exercise to compare the leading mobile applications from various relevant industries and geographies. As part of its response, SLP team at TCS identified  16 mobile applications across 5 different categories in associated geographies to conduct the benchmarking exercise. 

The SLP team further proposed a framework by identifying and analyzing the various KPIs needed to conduct an accurate benchmarking. After the team presented the user journey and key insights from every app category post, regular client feedback was also added to the deliverables.

Concludingly, the SLA team gave a final presentation with the consolidated learnings from all five sprints. Their recommendations paved the path to improving the insurance company's mobile app.