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    TCS is here to make a difference through technology.

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      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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    What we do
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      TCS is here to make a difference through technology.

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      Discover all solutions
    • Industries
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      • Consumer Packaged Goods and Distribution
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      We’re in it for good, driving positive change for the benefit of all.

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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      Tata Consultancy Services Limited
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    TCS Worldwide
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    • Communications, Media, and Information Services
    • Video

    TCS aids BT Sport’s Commercial rebranding, WBD integration

    Share TCS aids BT Sport’s Commercial rebranding, WBD integration
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    Communications, Media and Information Services This will open an overlay

    Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries

    TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
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     about Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
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    TCS aids BT Sport’s Commercial rebranding, WBD integration
    With BT Sport merging with WBD to become TNT Sports, know how TCS helped the company’s migration of its business and IT processes across the newly formed entity.
    Customer Testimonial
    26 Sep 2024
    TDC Erhverv enhances IP multimedia services
    Watch the video to see how TCS helped TDC Erhverv modernize its IP multimedia services (IMS) platform to stay connected, competitive, and ready for what’s next.
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    13 May 2025

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    Accelerate Enterprise Digital Transformation for Sustainable Change

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    Learn how intelligent AI core guiding AMS operations enable data-driven, smarter decision-making and help perpetually adaptive enterprises survive and thrive.
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    12 May 2025
    TCS at Sapphire 2025
    TCS is a Premier Global Sponsor at Sapphire 2025 at Orlando and Madrid. Come meet and interact with us to learn how we can help you transform and future proof your business.
    Events
    19 May 2025
    TCS at Boomi World 2025 in Dallas, US
    Connect with our experts to know how a smart integration platform enables insight-led operations for accelerating the transformation into a digital enterprise.
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    07 May 2025

    For over a decade, TCS has provided strategic support to drive BT Sport's commercial business journey.

    BT Sport, a pay television channel in the UK and Ireland, was rebranded as TNT Sports following a joint venture between BT Group and Warner Bros Discovery (WBD). TNT Sports reached out to TCS to help drive their transformation journey, ensuring quality and dedication that exceeded expectations.

    Proving to be an important strategic partner during this transition, TCS oversaw the company’s migration of the business and IT processes for the commercial division across the newly formed entity.

    TNT Sports wanted to implement architectural consulting, process re-design, independent customer relationship management (CRM), and billing and data platforms to support this migration. To enable this, TCS designed a bespoke CRM system with data modeling and market intelligence infrastructure tailored to TNT Sport’s unique needs. This specialized CRM ecosystem and data infrastructure allowed TNT Sports’ commercial team to maximize customer intelligence and pricing strategies, gaining revenue from commercial opportunities in off-home markets, ensuring scalability.

    TCS remains dedicated to delivering exceptional service and strategic solutions that empower our clients to achieve their business goals.

    TCS helps BT Sport’s commercial transition into TNT Sports

    Listen to Alasdair Collis, Director - Commercial Customers, TNT Sports, talk about how TCS helped BT Sport grow and then rebrand into TNT Sports.

    Transcript downloading Download transcript

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