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Who we are
Sports Sponsorships
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TCS Sports Sponsorships: Blending Sports Technology and Sustainability
We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
Related Insights
Learn how we promote sustainable and healthy lifestyles and how the money raised from the marathon helps Amsterdam UMC Cancer Center Amsterdam through KWF.
Article
12 Oct 2023
With advanced technology and easy-to-use features, the TCS Amsterdam Marathon app enhances race experience for the participants and supporters. Download now.
Article
12 Oct 2023
Through the TCS Lidingöloppet event, we bring play, technology, and health innovation to support Astrid Lindgren Children’s Hospital. Learn how.
Article
22 Sep 2023
Highlights
- TCS is committed to driving sustainability in sports sponsorships by leveraging cutting-edge technology such as digital twins.
- The 2025 TCS Amsterdam Marathon takes runners through the capital city’s historic sights.
- Thousands of participants run for a bigger cause—to raise money for charity.
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Olympic inspiration
The start and finish lines of the 2025 TCS Amsterdam Marathon are perhaps the most iconic of all races— runners begin and end the race at the Olympic Stadium that hosted the games in 1928. Steeped in more than a hundred years of running history, Amsterdam’s association with running began long before the 1928 Olympics. The first road race in the city happened in 1916, while the first official marathon was held in 1975 and attracted over 300 runners. This year marks the 50th year since that first event.
Amsterdam, the fourth fastest marathon course in the world, sees participation by runners from across the world, all trying to achieve their personal best and take on records. It is one of the few international road races with a Platinum label from World Athletics, the global governing authority of athletics.
Powering passion
TCS has been the proud title sponsor of the Amsterdam Marathon since 2011, celebrating our 15th edition as title sponsor this year.
Hosting over 45,000 runners from around the globe, it is one of the biggest and most popular marathons in Europe.
The marathon’s picturesque course takes runners through the capital city’s historic sights. They start in the Olympic Stadium and run through the famous passage of the Rijksmuseum, the Netherlands’ principal national museum. After that, runners continue along the banks of the Amstel River before entering Amsterdam’s popular Vondelpark and finishing in an Olympic ambiance.
The Official 2025 TCS Amsterdam Marathon race app enables participants to access features that enhance the event experience.
The app helps runners share their bib details, allowing friends and family to track their progress. It also allows sharing and comparing stats with fellow participants and getting provisional race results after crossing the finish line.
Together we run
TCS is passionate about the well-being of our employees and the communities we participate in. Be it business, life, or running, we believe no one completes a journey alone. The TCS Amsterdam Marathon encapsulates this belief. Every year, TCS running teams participate in the marathon. In 2024, we had 35 teams taking part in the journey.
For a better world
The 2025 marathon is not only about fitness and fun. Thousands of runners run for a bigger cause—to raise money for charity.
The 2024 edition of the TCS Amsterdam Marathon raised a record amount of over €1,3 million for KWF and the Amsterdam UMC Cancer Center Amsterdam (CCA), aiming to cure cancer by integrating world-class research with healthcare and education and creating new possibilities for patients.
Here’s to history, health, well-being and to the 2025 TCS Amsterdam Marathon!
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TCS Amsterdam Marathon: Doing Charity and Breaking Records
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TCS Amsterdam Marathon App: A Game Changer for Athletes and Spectators
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TCS Lidingöloppet Improving Children’s Health and Communities
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Enhancing the TCS London Marathon Experience with Technology
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Visit the TCS Amsterdam Marathon page
Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.
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