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- Over the next years, TCS will collaborate with the Schneider Electric Marathon de Paris to redefine the marathon experience through digital innovations
- TCS will leverage AI and digital tools to optimize athlete performance and create a more immersive and connected experience for runners and spectators alike
- TCS innovation centre Pace Port Paris will play a central role in developing AI-driven tools and driving digital transformation
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Schneider Electric Marathon de Paris and TCS
Tata Consultancy Services (TCS) is proud to be the Official AI & Technology Partner of the Schneider Electric Marathon de Paris, one of the world’s most iconic races that brings together over 53,500 runners from across the globe. Covering 42.195 km, with a route that takes runners through the heart of the French capital—past landmarks like the Champs-Élysées, the Eiffel Tower, and Notre-Dame—this marathon is more than just a race; it is a celebration of endurance, determination, and innovation.
Paris Marathon 2025: Powering the future of running with TCS
Transformation through innovation
Through its partnership with the Schneider Electric Paris Marathon, TCS demonstrates how AI and technology can drive positive changes by providing athletes with advanced analytics tools to optimize their preparation and by offering spectators a more immersive and interactive experience.
Over the next years, TCS will collaborate with the Schneider Electric Marathon de Paris to redefine the marathon experience through cutting-edge AI and digital innovations. This partnership will leverage Pace Port™ Paris, TCS’ innovation hub, drawing on its expertise in integrating technology and AI into real-world experiences. The initial priorities for exploration include AI-powered immersive race experiences, personalized AI trainers, AI enhanced nutrition and well-being strategies, performance insights and enhanced motivation and engagement tools.
- Live tracking, powered by TCS : Friends, family, and fans can follow runners in real time along the course.
- Interactive course Maps : A seamless digital experience with route details.
- Engagement features, TCS booster messages : Spectators can send live messages of encouragement to runners.
A global commitment to running and innovation
TCS has a rich legacy of supporting endurance sports worldwide. Alongside the Paris Marathon, we sponsor 14 other global marathons, including:
- TCS New York City Marathon
- TCS London Marathon
- TCS Amsterdam Marathon
- TCS Sydney Marathon
- Tata Mumbai Marathon
Inspiring Change and Bringing communities together through sports
TCS believes in the power of sport to bring people together, and the marathon embodies resilience, determination, and human excellence. Through its global marathon partnerships, TCS supports not only athletic performance but also community engagement and sustainability.
In 2024, TCS’s sports partnerships helped raise nearly $280 million for charity, demonstrating its commitment to creating a meaningful societal impact alongside its technological advancements.
Staying true to the group’s philosophy of community engagement, TCS France is committed to translating this ambition into concrete initiatives within the Schneider Electric Paris Marathon. This partnership will serve as a platform to drive innovation, inclusion, and well-being by mobilizing employees, partners, and the broader ecosystem around high-impact, long-term actions.
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