For the second year running, TCS is the proud Official AI & Technology Partner of the Schneider Electric Marathon de Paris, one of the world’s most iconic endurance races.
Bringing together over 50,000 runners from across the globe, the Paris Marathon is one of the most scenic races in the world, taking runners through the heart of the French capital with a view of iconic landmarks such as the Champs Elysées, the Eiffel Tower, and Notre Dame.
Paris Marathon is more than a race, it is a celebration of human resilience, community, and the power of collective achievement. As a long-term partner of some of the world’s most prestigious marathons, TCS is committed to enhancing the race experience through innovation, data, and purpose-driven technology.
At the heart of the Paris Marathon experience lies the official race app and key activation, powered by TCS.
Designed to connect runners, supporters, and organisers in real time, the app enables:
By leveraging data and digital technologies, TCS enhances every step of the marathon journey, from preparation to the finish line transforming the experience for both participants and spectators.
Through innovative features such as real-time messaging and fan engagement tools, TCS helps create a more human, connected marathon experience.
Supporters can send personalized encouragement messages to runners during the race displayed along the course turning every kilometre into a moment of shared emotion.
Looking ahead, TCS continues to explore AI-powered innovations such as:
The Paris Marathon is part of TCS’s global portfolio of endurance sports partnerships, spanning 14 major races worldwide, including the Abbott World Marathon Majors.
Through these partnerships, TCS brings together:
Each race becomes a platform to showcase how digital transformation can enhance real-world experiences at scale.
The Schneider Electric Marathon de Paris embodies the values that drive TCS: resilience, adaptability, and continuous transformation.
Whether supporting elite athletes, first-time runners, or millions of spectators worldwide, TCS is proud to stand alongside every participant helping them go further, faster, and together.
With you for the long run.