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DNA Sustains Leadership with Digital Agility

TCS HOBS' product catalog-centric digital architecture helps DNA boost customer experience

CMI Telecommunications
Mobile and VPBX


DNA digitalizes legacy IT stack to strengthen market leadership

DNA needed to increase its business agility and maintain market leadership in the rapidly evolving telecommunication landscape. However, owing to the increasing complexity of its legacy stack, any addition of services was leading to the stack becoming heavy, impacting customer experience. As part of its digital transformation, DNA wanted to deliver a unified customer experience through a platform that provided an omnichannel experience for sales and service. The Finnish telco partnered with TCS to implement its HOBS platform on cloud and on premise, backed by a catalog-centric architecture to drive growth.



DNA implements TCS HOBS™ platform for its digital transformation journey

DNA chose TCS HOBS for the platform’s plug-and-play service oriented architecture (SOA). TCS HOBS enabled seamless channel experience and digitalization across DNA customer journeys. The solution facilitated hassle-free data migration with a specifically designed toolkit. Furthermore, the platform was backed by a catalog-centric architecture, which enabled it to deliver the transformation program in 11 months by splitting it into manageable value streams . This helped realize incremental outcomes in every program increment (PI). 

Key highlights of this engagement were:

  • HOBS Customer Relationship Management System (CRMS), Enterprise Product Catalogue (EPC), Order Management (OM) and AIMS were deployed to meet DNA’s business requirements. These included customer onboarding, automated end-to-end product release management and automated orchestration. The solution also provided provisioning and network platform management without manual intervention.

  • The transformation adopted TCS’ enterprise-wide location-independent agile delivery methodology.

I thank TCS and a highly capable and talented HOBS team contributing towards DNA’s strategic goals – Vesa Savolainen, BSS Head, DNA


Finnish telco reduces time to market and offers zero-touch provisioning

TCS HOBS fast-tracked DNA’s digital transformation, meeting all the requirements in just about 11 months.

With TCS as its transformation partner, the telco successfully implemented an end-to-end integrated solution for personalized customer experience.


Orders met within 35 seconds


Business week time to market


Enterprise subscriptions


Disruption migration

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