DNA digitalizes legacy IT stack to strengthen market leadership
DNA needed to increase its business agility and maintain market leadership in the rapidly evolving telecommunication landscape. However, owing to the increasing complexity of its legacy stack, any addition of services was leading to the stack becoming heavy, impacting customer experience. As part of its digital transformation, DNA wanted to deliver a unified customer experience through a platform that provided an omnichannel experience for sales and service. The Finnish telco partnered with TCS to implement its HOBS platform on cloud and on premise, backed by a catalog-centric architecture to drive growth.