Industry
- Communications, Media and Information Services
Going Beyond: CMI to Focus on Personalized Experiences for Growth
Highlights
- Vodafone Idea wanted to expand the IoT market given its rich market knowledge and strong leadership in IoT technologies.
- It wanted to develop an IoT ecosystem through flexible subscription management by enabling 5 million connections across sectors such as banking, infrastructure, and automotive.
- TCS HOBS™—a cloud-based pre-integrated IoT subscription management platform–allowed Vodafone Idea to rapidly launch, manage, and monetize IoT services
In this article
OVERVIEW
Vodafone Idea’s rich market knowledge and strong IoT leadership gave it a competitive advantage.
To develop an IoT ecosystem and make a mark in the IoT market, it planned five million live IoT connections across different sectors such as automotive, banking, healthcare, and startups.
The Challenge
Vodafone Idea aimed for flexible subscription management to gain IoT market share.
To develop an ecosystem, flexible IoT subscription management was critical. Unlike traditional subscription management, the differentiating capabilities of IoT subscription management, such as flexibility in modeling IoT service bundles, mass personalization to individual customer requirements, and faster time to market, were decisive market advantages that Vodafone Idea was looking for.
IoT subscription management is the key across customer life cycle management, order management, IOT product life cycle management, billing and device, and customer support.
The Solution
Vodafone Idea streamlined IoT subscription management with TCS HOBS™.
It chose TCS as the partner to provide superior customer experience across areas such as customer life cycle management, order management, IoT product lifecycle management, billing, device, and customer support. TCS HOBS™—a cloud-based, pre-integrated IoT subscription management platform on a catalog-driven architecture—allowed Vodafone Idea to rapidly launch, manage, and monetize IoT services.
The Benefits
Vodafone Idea soft-launched IoT services in record time.
With over 400 out-of-the-box interactions, TCS HOBS™ covers various functions—from concept-to-launch and lead-to-order, to trouble-to-resolve and lead-to-cash.
By handling everything from automating inventory and revenue management to unifying customer experience, HOBS™ gave Vodafone Idea a jump-start for setting up and streamlining IoT customer processes and launching subscription management quickly.
HOBS™ helps make things simple for us and our customers.
What Made it happen
TCS HOBS™ is a cloud-native, catalog-centric platform with composable architecture engineering experiences with insights-led personalization.
TCS TwinX combined with Enterprise Digital Twin technology powered by AI/ML provides solutions to help customers overcome & outperform challenges. Read more.
TCS Contexify, a Dynamic Orchestrator, uses contexts linked to purposes to drive personalized interventions (Next Best Action) & simplify customer engagement.
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