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HIGHLIGHTS

  • A cooperative principle is at the heart of Web3, the emerging iteration of the internet that uses decentralized technologies to build value in purpose-driven ecosystems with a range of participants from business, social, and public sectors.

  • But it’s more than an ethos. Web3 also provides the functional platform on which communities are built—an ideal operational mirror for the organizational structure of decentralized ecosystems.

  • We believe Web2 enterprises have two options: They can share proactively in the experience of shaping Web3’s final form—or they can wait and adapt reactively after their competitors have defined how the decentralized internet operates.