Ashok Natarajan is Head of PLM Presales in the Engineering & Industrial Services (EIS) business unit at Tata Consultancy Services (TCS). He has close to 19 years of experience, of which nearly 16 years have been in the CAD/PLM industry. Ashok is responsible for evangelizing TCS' portfolio of PLM solutions and services to address unique customer challenges across industries. He started his career as a product designer in the automotive industry and has held various roles thereafter such as Presales Manager, PLM business consultant and Industry Solutions Consultant, before his current role. Ashok holds a Bachelor's degree in Mechanical Engineering from the PSG College of Technology, Coimbatore, India.