Pavitra Balasubramanian Shankar is Manager of the CMO services initiative in the Manufacturing Business Unit at TCS. She strives to make every day count for her customers, especially in sales and marketing for technology business. Pavitra is a branding enthusiast who has spent a substantial amount of time running digital transformation initiatives, improving sales, customer experiences, and strategic solutions. She is an alumnus of Indian Institute of Management Calcutta and a graduate from National Institute of Technology, Warangal, Telangana.