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Perpetually Adaptive Enterprise

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

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    04 Nov 2025 TCS Named Leader in Avasant Blockchain Services 2025 RadarView™ Report
    28 Oct 2025 TCS Named a Leader in the IDC MarketScape for India IT/Digital Transformation Services for Public Sector
    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
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    What we do

    Perpetually Adaptive Enterprise

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    04 Nov 2025 TCS Named Leader in Avasant Blockchain Services 2025 RadarView™ Report
    28 Oct 2025 TCS Named a Leader in the IDC MarketScape for India IT/Digital Transformation Services for Public Sector
    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
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    • Estonia
    • Finland
    • France
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    • Ireland
    • Italy
    • Luxembourg
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  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    24 Oct 2025 TCS Collaborates with Google Cloud to Launch Google Cloud Gemini Experience Center in Riyadh, to Drive AI Innovation Across MEA
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    View all
    Find the latest news about TCS
  • News Alerts
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    • Management Commentary
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    Top Results
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    01 - 07
    • Data Storage and Analytics
    • Article

    Want to invest in crypto? Data analytics holds the key

     

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    We have sent you a copy of the report to your email again.

    Highlights

    • Similar to the broader stock market, crypto investments also require a thorough analysis of multiple factors before making investments. 
    • Analysis of this massive data can reveal interesting trends that an average investor is highly unlikely to spot and interpret.
    •  Embracing data analytics will give investors a competitive edge over those who make investment decisions based on intuition and incomplete data. 

    In this article

    Introduction   inpage
    Rising importance   inpage
    Benefits   inpage
    Conclusion   inpage
    Introduction inpage
    Rising importance inpage
    Benefits inpage
    Conclusion inpage
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    Introduction Rising importance Benefits Conclusion

    Introduction

    Cryptocurrencies and NFTs - the new genre of digital investment

    Cryptocurrencies and NFTs have witnessed a massive rise in popularity since their advent in 2009. They have emerged as an altogether new genre of digital investment.

    CoinMarketCap data reveals that there are currently 10,953 actively traded cryptocurrencies worldwide. The number is expanding at an unprecedented pace. More than 1000 cryptocurrencies made their debut every month between 2020- 21. The sheer number of cryptocurrencies and NFTs in the market today can overwhelm even seasoned crypto investors. A whole new class of Litecoins, Altcoins, Stablecoins, and Memecoins have emerged, leaving investors confused. 

    The launch of NFTs has only added to this confusion. The market for NFTs grew 20X during the same period. A regular investor cannot meaningfully interpret these sporadically distributed disparate sets of data in real time.

     

    The rising importance of data analytics in crypto investment

    Similar to the broader stock market, crypto investments also require a thorough analysis of multiple factors before making investments

    For example, investors need to pay close attention to factors like the underlying technology powering the crypto, market cap, price fluctuations, volatility, and pricing history. More importantly, they must consider promoters’ profiles and problem-solving abilities.   

    Rapid growth and increasing complexity in the crypto space have led to the rise of several AI-enabled data-analytics platforms to make crypto investing simple for investors. Another advantage is they can offer actionable insights after analyzing what’s happening behind the scene, such as whether top crypto holders and ‘whales (Institutional players) are accumulating or dumping them and how smart money is changing hands. Data analytics platforms like ‘Context’ and ‘Nansen’ analyze various wallet transactions to offer insights about metadata.  

    They can even track social media conversations to gauge people’s sentiments towards a cryptocurrency. This is important as the buzz surrounding a crypto asset can influence its price movement.  

    Analysis of this massive data can reveal interesting trends that an average investor is highly unlikely to spot and interpret.

    Insights

    Moving toward a cashless society with crypto payments

    Crypto and data analytics

    How data analytics can benefit crypto investors and traders

    Data analytics tools can help investors in the following ways:

    Help identify new investing opportunities

    A robust data analytics tool can analyze thousands of cryptocurrencies and NFTs to discover a carefully curated list of investment options to suit investment horizon, return, and risk profile. This way, investors can make a quick investment decision.

    Make data-backed decisions

    Identifying market trends and patterns is the key to success as a cryptocurrency trader. Real-time data analytics can use chart patterns and trends to offer meaningful insights in real-time to make smarter investing decisions.

    Analyze investment risks

    A common investor can easily be lured into making wrong investment decisions based on misrepresented facts. For example, launched last year, amid the “dog-coin” surge, Anubis Dao raised $60 million. However, the funds vanished from the project’s liquidity pool the next day. Such scams are rampant in the crypto space. A data analytics platform can prevent new investors from being duped. Analytics tools can also help identify the risks associated with investments.

    Predict future trends

    A data-analytics tool evaluates hundreds of factors to forecast quickly which crypto or tokens can offer market-beating returns. Investors can refine their portfolios based on the signals.

    Conclusion

    Cryptocurrency industry can benefit by adopting data analytic techniques

    The phenomenal rise in the number of NFTs and cryptocurrencies offers exciting future wealth generation opportunities. Embracing data analytics will give investors a competitive edge over those who make investment decisions based on intuition and incomplete data. 

     

    Explore more insights

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    Report | 30 Aug 2022   Opens in new tab
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    Small is better? Using big data is being questioned!

    Report | 30 Aug 2022   Opens in new tab
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