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SAS Soars Higher with Digital Transformation
Scandinavia’s leading airline company SAS leverages the power of digital to rise above the ordinary. In the video, Rickard Gustafson, CEO, SAS shares why digital transformation is the best strategy for staying ahead of the competition.
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SAS (Scandinavian Airlines)
Travel, Transportation, Hospitality

The challenges of the aviation industry are well known - rising fuel costs, economic uncertainty and mounting pressure from climate activism to reduce emissions. Against this background, Scandinavia’s leading airline SAS has emerged as a lean mean digital-first aviation company with a 160 strong fleet serving 125 destinations carrying more than 30 million passengers a year.

The key to this success was a drive to digitalize all parts of the organization drawing on the strength of a long time technological partnership with TCS and the power of innovation.

CEO of SAS Rickard Gustafson stated: “To stay ahead of the competition, we realized we had to digitally transform our organization.”

Today, SAS is pushing ahead with technologies like AI and machine learning to automate its processes and rise to the sustainable challenges of the 21st century.


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