Shaping a resilient and sustainable travel value chain that transcends the current barriers in the travel and hospitality industry is fast becoming a collective priority for all key stakeholders. The primary obstacles to this today are:
- The decades-old, siloed way of working in the industry
- Legacy processes and systems that enforce round-about ways of working
- Limited real-time systemic decision support
Harmonizing every aspect—from planning, shopping, purchasing to operations and fulfilment—through ‘empathetic orchestration’ is the need of the hour. Hence, creating harmonious ecosystems will help evolve new business and operating models that, in turn, can power resilience and sustainability. This paper presents the digital avenues that will drive harmonious ecosystems.