Increasing and persistent complexity of customer interactions and pressures of growth has led to the role of marketing in financial institutions to evolve beyond traditional responsibilities of brand management, advertising and market research. Reimagining critical marketing functions, customer engagement through new age digital marketing for banking and insurance and improving accountability and attribution of marketing performance are some of the key focus areas of the modern day marketing department in financial institutions.
Marketers must work collaboratively with their enterprise counterparts to develop, deliver and communicate their value offerings to their customers over relevant engagement channels. Change being imminent in marketing; financial institutions have an opportunity to innovate to understand and stay ahead of change.
The modern marketer in banks and financial institutions is responsible for technology, innovation, analytics, and customer experience in addition to their core function of being custodians of the brand. TCS offers a wide range of strategic marketing services for banking and financial institutions with key focus areas being marketing technology, marketing intelligence, and marketing experience.
TCS Strategic Marketing Services enables Banking and Financial Institutions to realize marketing value leveraging a wide range of capabilities