The prevalence of online banking has opened up new avenues for banks to understand their customers better by accessing their digital footprints.
Banks now have information gathered at every touchpoint of a customer’s journey, including demography, social status, life events, and purchase habits, at their disposal. The collected data can be inferred to personalize interactions based on individual needs and preferences and to deliver interactive video messaging, which allows for maximum conversion. However, despite abundant statistical evidence that proves the quantified benefits of personalized video messaging, banks find it challenging to implement it at scale.
TCS’ Personalized Video Messaging solution helps banks and financial service providers leverage multimedia to make mundane tasks exciting and noticeable. Video messages with customizable voices and themes can deliver account statements and explain complex financial or non-financial charges to customers. Cross-selling promotional messages can also be non-intrusively embedded through this solution. This interactive solution keeps the audience engaged and helps financial service providers connect with customers on a more personal level.
Customers are increasingly leaning towards personalized communication in their interactions with product and service providers.
The availability of innumerable options in the digital age has conditioned customers to look for the most personalized communication with relevant information. Customers’ lukewarm response to static account statements in print and digital formats is forcing financial organizations to rethink how they interact with them. Online campaigns and promotions by financial institutions are often lost among the perpetual information noise online. They need a comprehensive software solution that leverages multimedia to engage their customers and interact with them at a personal level.
TCS’ Personalized Video Messaging solution uses animation and voice messaging to deliver account statements and explain complex financial details to customers. It harnesses information from customer relationship management (CRM) and data warehouses to offer individualized, timely, and relevant messages, campaigns, and product demonstrations. The solution customizes voice and themes to match the customer’s personalized needs.
Some of the striking features of the TCS Personalized Video Messaging solution are:
Banks and financial services reap numerous business benefits with the Personalized Video Messaging solution:
The TCS Advantage
TCS is an industry leader in providing high-quality solutions that add significant business value.
By partnering with TCS, banks can benefit from the following: