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Contextual analytics: Realize data potential to the fullest


Surajit Bhattacharyya

Consulting partner, Banking, Financial Services, and Insurance

Kathirvelan Subramanian

Practice head – Data monetization, Banking, Financial Services, and Insurance


  • To be context-aware, BFSI firms need to utilize the enormous value hidden in the data ecosystem effectively and precisely.
  • Correct use of data will avoid guesstimates or intuition-based contextualization.
  • The key to success in contextualization depends on how well the insights are connected to KPIs at a granular layer.