Skip to footer


Ajay Chandra

Senior Consulting Partner, Communications, media and information services, TCS

Manoj M

Senior Cloud Solution Designer, Communications, media and information services, TCS


  • Content viewing online has seen exponential growth over the last few years. Video on demand, live events, including sports, and entertainment shows, and simulcast streaming are the fastest-growing segments. 
  • While traditional TV viewers have switched to over-the-top platforms, it’s only natural that advertisers will also follow suit. But, they need a way to reach the right audiences at the right time without straining the ad ecosystem.
  • Broadcasters and communications service providers can meet the addressable ad challenges in live and video-on-demand experiences by leveraging new technologies such as server-side ad insertion and 5G to scale up the ecosystem.