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Credit bureaus can unify databases with data platform to craft bespoke solutions
Consumer credit bureaus can leverage their huge repositories of consumer data to increase their market share in the digital advertainment space, while shoring up organic growth. They can integrate a customer data platform (CDP) with their datasets to:
- Capture accurate data from multiple parties
Empower brands to launch targeted campaigns
Unlock new revenue streams
About the author
Koushik Pal
Koushik leads solution conceptualization and development for the Information Services business unit at TCS and focuses on enabling smooth delivery of services to TCS customers.
Anjan Krishna Ganguly
Anjan, as part of TCS’ Advisory and Consulting practice of the Information Services business unit, focuses on developing innovative and next-gen solutions.
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