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Treasuring Consumer Credit Bureau Data for Targeted Personalized Marketing

Koushik Pal

Senior Solution Architect, Communications, Media and Information Services, TCS

Anjan Krishna Ganguly

Senior Solution Architect, Communications, Media and Information Services, TCS

Credit bureaus can unify databases with data platform to craft bespoke solutions

Consumer credit bureaus can leverage their huge repositories of consumer data to increase their market share in the digital advertainment space, while shoring up organic growth. They can integrate a customer data platform (CDP) with their datasets to:

  • Capture accurate data from multiple parties
  • Empower brands to launch targeted campaigns

  • Unlock new revenue streams

     

About the author

Koushik Pal
Koushik leads solution conceptualization and development for the Information Services business unit at TCS and focuses on enabling smooth delivery of services to TCS customers.
Anjan Krishna Ganguly
Anjan, as part of TCS’ Advisory and Consulting practice of the Information Services business unit, focuses on developing innovative and next-gen solutions.