Skip to main content
Skip to footer

  • CMIS / White Paper

Leveraging Ecosystems to Become Custodians of Digital Experience

Lekshmy Sasidharan

Digital Strategist and Enterprise Architect, Communications, Media & Information Services Business Unit (BG Industry Advisory Group), Tata Consultancy Services

Sujatha Gopal

Chief Architect, Communications, Media & Information Services Business Unit (BG Industry Advisory Group), Tata Consultancy Services

You have these already downloaded

We have sent you a copy of the report to your email again.

How new-age digital media content can effectively face disruption

Media companies such as smart content and service providers, value aggregators and value creators can adopt best practices from a mix of ecosystem-based models depending on their industry context, business strategy and capabilities. However, this requires setting the right guidelines to build business and IT capabilities including:

  • Defining the right strategy to deliver on the appropriate business model

  • Building a marketplace or platform with the right set of ecosystem players

  • Building a strong digital core for digitization, re-imagination and transformation of core business

  • Focusing on customer life-time needs to deliver needs-based mass personalized value propositions

  • Leveraging customer data to manage data integration, privacy and security issues

  • Reimaging talent by continuously experimenting and adopting agile ways of working

Related reading

Leveraging AI-driven intelligent methods for data monetization

White Paper | 30 Mar 2023

TCS-Tre Scandinavia Partnership: Going from Strength to Strength

Customer Testimonial | 27 Feb 2023

Equifax UK modernizes Identity and Fraud Platform

Case Studies | 13 Feb 2023

Digital audio advertising: A winning strategy for attracting customers

White Paper | 24 Jan 2023

Transformation starts here

Want to go beyond traditional boundaries?

Talk to our experts

Find out more