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Leveraging Ecosystems to Become Custodians of Digital Experience

Lekshmy Sasidharan

Digital Strategist and Enterprise Architect, Communications, Media & Information Services Business Unit (BG Industry Advisory Group), Tata Consultancy Services

Sujatha Gopal

Chief Architect, Communications, Media & Information Services Business Unit (BG Industry Advisory Group), Tata Consultancy Services

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How new-age digital media content can effectively face disruption

Media companies such as smart content and service providers, value aggregators and value creators can adopt best practices from a mix of ecosystem-based models depending on their industry context, business strategy and capabilities. However, this requires setting the right guidelines to build business and IT capabilities including:

  • Defining the right strategy to deliver on the appropriate business model

  • Building a marketplace or platform with the right set of ecosystem players

  • Building a strong digital core for digitization, re-imagination and transformation of core business

  • Focusing on customer life-time needs to deliver needs-based mass personalized value propositions

  • Leveraging customer data to manage data integration, privacy and security issues

  • Reimaging talent by continuously experimenting and adopting agile ways of working

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