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TCS is here to make a difference through technology.

Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

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Cognitive Business Operations
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Cybersecurity
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TCS ADD™
TCS BANCS™
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ignio™
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TCS HOBS™
TCS Intelligent Urban Exchange™
TCS OmniStore™
TCS Optumera™
TCS Tap™
Quartz™ – The Smart Ledgers™
TCS TwinX™
TCS MasterCraft™
Jile™

Research & Innovation

TCS Research
TCS Pace™

Overview
We’re in it for good, driving positive change for the benefit of all.

Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

Discover the difference
About Us
Leadership
In the news

Recent News

27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS

22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers

20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform

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Diversity, Equity, and Inclusion
Corporate Social Responsibility
The TCS Way
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Overview
Extraordinary expertise leads to remarkable results.

We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

Discover Expert Insights
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Global studies
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Overview

Customer Stories

Perspectives

Global studies

Topics

Insights
Metaverse
Sustainability
Cybersecurity
AI & ML
Blockchain
Cloud
Future of Work
Health & Wellness
IoT
Data Analytics and Storage

Overview
Want to be a global change-maker? Join our team.

At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

Join us
India
- India
Americas
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- Brazil
- Canada
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- Colombia
- Ecuador
- Mexico
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Asia Pacific
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- Finland
- France
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- Ireland
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Middle East and Africa
- Bahrain
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- Kuwait
- Qatar
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Overview

India

India

Americas

Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
USA

Asia Pacific

Australia
Mainland China
Hong Kong SAR
Indonesia
Japan
Malaysia
New Zealand
Philippines
Republic of Korea
Singapore
Chinese Taipei
Thailand

Europe and UK

Belgium
Denmark
Estonia
Finland
France
Germany
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Spain
Sweden
Switzerland
United Kingdom

Middle East and Africa

Bahrain
Israel
Kuwait
Qatar
Saudi Arabia
South Africa
United Arab Emirates

Overview
TCS works hand in hand with world-leading investors.

Tata Consultancy Services Limited

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Overview

Management Commentary

Latest Quarter Commentary
Annual Report Section

Financials

Quarterly Earnings Reports
Download TCS Data Sheet
Erstwhile CMC Financials

News and Events

Press Releases
Corporate Actions
Events
Calendar

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Environment
Social
Governance
Policies and Reports
Stakeholder Engagement and Identification of Material Issues

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Stock Information
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Subscribe to Investor Updates
Unclaimed Dividend Information

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Overview
TCS is here to make a difference through technology.

Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

Discover all solutions
Industries
Services
Products and Platforms
Research & Innovation
- TCS Research
- TCS Pace™

Overview

Industries

Banking
Capital Markets
Consumer Goods and Distribution
Communications, Media, and Information Services
Education
Energy, Resources, and Utilities
Healthcare
High Tech
Insurance
Life Sciences
Manufacturing
Public Services
Retail
Travel and Logistics

Services

Cloud
Cognitive Business Operations
Consulting
Cybersecurity
Data and Analytics
Enterprise Solutions
IoT and Digital Engineering
Network Solutions and Services
TCS Interactive
Sustainability Services

Products and Platforms

TCS ADD™
TCS BANCS™
TCS BFSI Platforms
TCS CHROMA™
TCS Customer Intelligence & Insights™
TCS ERP on Cloud
ignio™
TCS iON™
TCS HOBS™
TCS Intelligent Urban Exchange™
TCS OmniStore™
TCS Optumera™
TCS Tap™
Quartz™ – The Smart Ledgers™
TCS TwinX™
TCS MasterCraft™
Jile™

Research & Innovation

TCS Research
TCS Pace™

Overview
We’re in it for good, driving positive change for the benefit of all.

Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

Discover the difference
About Us
Leadership
In the news

Recent News

27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS

22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers

20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform

View All
Events

Overview

About Us

Corporate Sustainability
Diversity, Equity, and Inclusion
Corporate Social Responsibility
The TCS Way
Sports Sponsorships
Alliances

Leadership

In the news

Events

Overview
Extraordinary expertise leads to remarkable results.

We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

Discover Expert Insights
Customer Stories
Perspectives
Global studies
Topics

Overview

Customer Stories

Perspectives

Global studies

Topics

Insights
Metaverse
Sustainability
Cybersecurity
AI & ML
Blockchain
Cloud
Future of Work
Health & Wellness
IoT
Data Analytics and Storage

Overview
Want to be a global change-maker? Join our team.

At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

Join us
India
- India
Americas
- Argentina
- Brazil
- Canada
- Chile
- Colombia
- Ecuador
- Mexico
- Peru
- Uruguay
- USA
Asia Pacific
Europe and UK
- Belgium
- Denmark
- Estonia
- Finland
- France
- Germany
- Hungary
- Ireland
- Italy
- Luxembourg
- Netherlands
- Norway
- Poland
- Portugal
- Spain
- Sweden
- Switzerland
- United Kingdom
Middle East and Africa
- Bahrain
- Israel
- Kuwait
- Qatar
- Saudi Arabia
- South Africa
- United Arab Emirates

Overview

India

India

Americas

Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
USA

Asia Pacific

Australia
Mainland China
Hong Kong SAR
Indonesia
Japan
Malaysia
New Zealand
Philippines
Republic of Korea
Singapore
Chinese Taipei
Thailand

Europe and UK

Belgium
Denmark
Estonia
Finland
France
Germany
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Spain
Sweden
Switzerland
United Kingdom

Middle East and Africa

Bahrain
Israel
Kuwait
Qatar
Saudi Arabia
South Africa
United Arab Emirates

Overview
TCS works hand in hand with world-leading investors.

Tata Consultancy Services Limited

NSE:TCS

INR

Discover more
Management Commentary
- Latest Quarter Commentary
- Annual Report Section
Financials
News and Events
ESG
Resources

Overview

Management Commentary

Latest Quarter Commentary
Annual Report Section

Financials

Quarterly Earnings Reports
Download TCS Data Sheet
Erstwhile CMC Financials

News and Events

Press Releases
Corporate Actions
Events
Calendar

ESG

Environment
Social
Governance
Policies and Reports
Stakeholder Engagement and Identification of Material Issues

Resources

Glossary
Investor FAQs
Stock Information
Analyst Coverage
Subsidiaries
Subscribe to Investor Updates
Unclaimed Dividend Information

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Navigating Advertising Complexity in an Over-the-Top Content World

Punyabrota Dasgupta

Enterprise Architect, Communications, Media, and Information Services (CMI) business unit, TCS

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Understand the distinctiveness of advertising on OTT platforms:

On-demand content consumption makes time-related consumer outreach irrelevant

Conventional measurement parameters such as TRP are not as relevant as new ones such as user interactions

Personalization, hypertargeting and multi sale of ad spots can yield better outcomes

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Recent News

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

TCS works hand in hand with world-leading investors.

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Recent News

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

TCS works hand in hand with world-leading investors.

Understand the distinctiveness of advertising on OTT platforms:

Related reading

How TCS transformed Three UK’s cybersecurity landscape

How Telcos are Engineering Net Zero Strategies for Sustainability

Acceleration of Site Engineering for Faster 5G Network Deployments

Leveraging AI-driven intelligent methods for data monetization