Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Lekshmy Sasidharan
Digital Strategist and Enterprise Architect, Communications, Media & Information Services Business Unit, TCS
Sujatha Gopal
Chief Architect, Communications, Media & Information Services Business Unit, TCS
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The COVID-19 pandemic has accelerated the shift in customer preferences for digital media. For media and entertainment houses it has become crucial now to reinvent themselves while leveraging technology and opportunities presented by the digital economy to create value and remain sustainable. Ecosystems which include monetization models covering all partners and are purpose-centric will be key to driving value for the customer. This is made possible by:
Identifying the right (intra or cross industry) partners for the business models
Deciding on the value exchange between the ecosystem players to co-create value for the end customers
Having a clear vision of the type of business they want to be while embarking on a transformation journey
Adapting ecosystem-based business models to disrupt and survive successfully
Highlights of TCS at TM Forum’s DTW Ignite 2026
2/4Virgin Media O2 Adopts Cloud-first Strategy for Data Transformation
3/4AI in Media Enterprises: Driving Long-term Growth
4/4TCS Powers Vantage Towers’ AI‑driven Landlord Experience