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Unlocking New Business Opportunities with Content Maturity Model

Debasish Datta

Industry Partner, Head - Content Practice, Communications, Media, and Information Service, TCS

Charlie Halpern-Hamu

Domain Consultant, Communications, Media, and Information Service, TCS

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Effectively Manage Content Assets to Enhance Customer Experience, Drive Revenues

Embracing a Content Maturity Model can help media and entertainment (M&E) companies:

  • Monetize existing assets effectively by mixing and matching content for increased cross-selling and up-selling
  • Deliver personalized, intuitive user experience
  • Port content to different formats effortlessly across multiple delivery platforms

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