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Industry

In this article

Challenge
TCS Solution
Benefits
Brochure
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CHALLENGE

CPG companies are facing immense pressure on their growth and profitability due to various factors – consumers buying lower-priced private-label products, competition from startups with new brands gaining market share from incumbents and the need to run extensive promotions in a competitive market eroding profit margins.

To address these challenges, net revenue management is a strategic imperative.

TCS SOLUTION

TCS RevenuePrime™ is a proven net revenue management solution that helps CPG companies improve their top and bottom line growth.

The key levers driving revenue and profit growth for CPG companies are pricing, promotion, product mix, trade investment and price pack architecture. Traditionally, CPG companies have been addressing these in siloes. TCS RevenuePrime helps to bring all the different components together at enterprise scale. 

Benefits

price
5%

Improvement in price mix through pricing insights

promotion ROI
15%

Improvement in promotion ROI

trade investment
20%

Optimization in trade investment allocation and improvement in trade investment

outlet revenue
3%

Improvement in outlet revenue

time
30%

Faster time to insights through cross functional data sets at scale and speed

revenue and profit
5%

Increase in revenue and profit

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BROCHURE

Enhanced Revenue Management & Profitability with TCS Revenue Prime™

Read how TCS’ solution leverages capabilities like pricing optimization & product mix to help CPG enterprises improve ROI on trade investment & revenue growth.

Download Brochure

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