TCS Green and Connected Ecosystem offering
Transforming CPG value chain
Industry
Consumer Packaged Goods and Distribution
Enabling Product Innovation and Omnichannel Experience in CPG
Service
Sustainability Services
Ecosystem-led Approach to Power Your Sustainability Strategy
Highlights
- The explosion of digital technologies, evolving ecosystems, and changing consumer behavior are transforming both the upstream and downstream value chains of the CPG industry.
- The demand for sustainably sourced and manufactured products has increased as consumers veer toward healthier and greener choices.
- TCS Green and Connected Ecosystem offering streamlines, digitizes, and transforms end-to-end value chain, greatly improving environmental sustainability, traceability, product safety, quality, and regulatory compliance.
Overview
Consumers are demanding green products that are sustainably sourced and traceable to their origins.
With changing consumer priorities and evolving macro, micro socio-economic and environmental (greenhouse gas emission) factors, all industries, including CPG, are focused on aligning sourcing and production to their commitments toward a more sustainable and greener world. This requires multiple actions at various levels across the organization and a complete transformation of overall operations.
CPG companies have already started this transformation journey by leveraging various innovative digital technology tools and channels to make operations intelligent, autonomous, sustainable, and traceable. The horizons are now expanding to include the larger ecosystem players as these efforts confined to organizational boundaries would not achieve much success unless value chain partners come onboard to build a more sustainable and safer ecosystem.
TCS, with its deep contextual knowledge and experience of working with various leading global CPG players, including farming and plantation companies, agri input companies, distribution companies and retailers, is taking a comprehensive, ecosystem-centric, and a transformative approach to build sustainable value chains. The intent is to ensure that focussed solutions are included in the value chain to address specific areas relevant to each stakeholder for sustainable and traceable ecosystems.
TCS Green and Connected Ecosystem offering consists of multiple modules that cater to various elements of the CPG value chain for a sustainable, traceable ecosystem compliant with regulatory requirements. It also ensures safe and good quality products.
The offering harnesses the power of various cutting-edge technologies such as internet of things, blockchain, patented AI-ML algorithms, drone and satellite imagery analytics, computer vision-based analytics, and mobile and other handheld device integration for transformation of the complete ecosystem.
TCS Green and Connected Ecosystem helps organizations track and trace raw materials and products in real time, ensure regulatory compliance, enable sustainable farming, assure product quality till the point of sale, detect counterfeits, improve operational efficiency, monitor assets, maximize food freshness, and obtain feedback, thereby delivering a positive experience to customers at each transaction point.
Solution
TCS’ Green and Connected Ecosystem is powered by multiple modules that greatly enhance the sustainability quotient of the CPG value chain
The Digital Agriculture, Track and Trace, and Connected Assets modules of the TCS Green and Connected Ecosystem offering address the following aspects:
Upstream transformation: TCS Green and Connected Ecosystem–Digital Agriculture enables complete digitalization of farm operations to make them more intelligent, efficient, sustainable, and regulatory compliant. It has functions to enable and increase collaboration with farmers and producers to guide and advise them, monitors crop health and proactively identifies pest and diseases, aids intelligent planning of farm operation in line with the laid out standard operating procedures, supports drone-, satellite- and computer vision-based analytics for early pest identification, quality tracking, and tracking of regenerative farming practices through analytical techniques to reduce Scope 3 GHG emissions. It also monitors livestock health in real time, identifies species and breed through computer vision-based analytics, and monitors, reports, and verifies livestock emissions.
Traceability: TCS Green and Connected Ecosystem– Track and Trace module enables end-to-end traceability of products and assures their authenticity and quality from source till the point of sale. It also enables tracking in-transit for shipment. The module utilizes technologies like internet of things for real-time monitoring combined with blockchain elements to establish an authentic and transparent digital thread depicting genealogy of the product right from inception till consumption. It provides flexibility to integrate with variety of ERPs and hardware devices to establish traceability. It also has a function that utilizes computer vision-based analytics system to determine product authenticity for preventing counterfeit products.
Asset tracking: TCS Green and Connected Ecosystem – Connected Assets module provides visibility into the performance and tracking of CPG company assets such as coolers, fridges, and vending machines kept at varied locations across the globe. Considering the huge investments done by CPG companies in these assets and their proximity to consumers, the module enables companies to monitor their performance closely for ensuring good consumer experience and obtaining insights into sales, inventory, and consumption patterns. The module also has other use-case for enabling direct-to-consumer sales channel for CPG companies..
Benefits
TCS Green and Connected Ecosystem enables companies to monitor and track all aspects of the supply chain, giving them greater control over their sustainability goals.
The offering ensures:
Increased supply chain visibility and traceability from source to consumption point
Early detection of counterfeits, easy product hold and recall
Increased efficiency and productivity across the CPG value chain
Increased revenue opportunities due to product premiumization
Effective sustainable sourcing and compliance with environmental, social, and governance (ESG) standards
Optimized use of input for crop lifecycle, leading to reduction in procurement cost and reduced GHG emissions
Better monitoring of large agriculture lands through non-invasive methods of monitoring
Better decision-making through analytical insights, timely alerts, and on-demand reports
Strong and effective hyper-personalization and trade promotion strategies by tracking consumption patterns and inventory levels
The TCS Advantage
Deep domain knowledge to global presence, TCS offers many key differentiators to transform businesses for sustainable growth.
A partnership with TCS provides the following advantages:
Engagements with leading global brands: Our deep experience of partnering with multiple global customers in the areas of sustainable sourcing, traceability, and asset monitoring, combined with our deep domain expertise, ensures holistic solutions to help companies achieve value chain transformation goals.
Domain and technology expertise: We help businesses achieve excellence through end-to-end transformation to drive value across diverse segments such as CPG, utility, retail, manufacturing, and financial services.
Innovation labs, demo farms, centre of excellence: TCS’ experienced industry and domain professionals in innovation labs, research, and innovation unit and TCS Sustainability Centre of Excellence bring extensive expertise and a unique set of ideas and business models to accelerate customers’ sustainability journey. TCS demo farms are used as test beds to carry out research and experiments before deploying for the customers. We provide real-time visibility of critical parameters and facilitate implementation of sustainable farm practices that mitigate environmental, climate, and social risks, enabling businesses to propel forward toward a low-carbon and socially inclusive world.
Patented technologies: TCS uses its patented technologies which are unique and have been deployed for various customer engagements enabling them in creating a meaningful future.
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