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Channel Collaboration for Distribution Intensive CPG Markets

Auster Mascarenhas

Domain Consultant with CPG Unit, TCS

Rajesh WR

Domain Consultant with CPG Unit, TCS

Leveraging digital platforms to collaborate with channel partners & customers.

As CPG organizations engage channel partners to collaborate, a holistic approach is imperative to:

  • Identify the right initiatives
  • Enhance Data visibility across channels
  • Define win-win outcomes across partners