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Subramanian Bala

Global Practice Head and CTO, Consumer Goods and Distribution, TCS

Ananth Krishnan Syam Mohan

Strategy Consultant, Consumer Goods and Distribution, TCS


  • The modern needs of consumers are evolving rapidly, and traditional incumbents of the CPG industry are unable to tap the white spaces tailored to various consumer microsegments, providing huge scope for emerging brands to make the most of the opportunities.
  • Emerging, new-age direct-to-consumer (DTC) brands have risen meteorically backed by digital capabilities and consumer acceptance of innovative products. 
  • They, however, need a growth framework and a secret sauce to sustain and exponentially grow the business, drive profitability, and become a challenger to established brands.