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Unlock the power of revenue growth management techniques to fight inflation

Amitabha Saha Roy

Head, Global Practice, Sales and Marketing, Consumer Goods and Distribution, TCS

Highlights

  • The top line and bottom line of consumer goods companies are under severe stress due to higher input costs caused by rising inflation.
  • Revenue growth management techniques, leveraging the power of AI-ML, help effect price increases in a calibrated manner to deal with inflationary pressures.
  • Companies equipping themselves with revenue growth management will be more agile and competitive as they will be able to effectively use revenue levers like pricing, promotions, and product mix, to their advantage in response to the dynamic business environment.