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Designing insurance chatbots for proactive persuasion

7 MINS READ

Srivathsan Karanai Margan

Domain consultant – Life insurance and pensions, BFSI

Highlights

  • The current generation of chatbots has the capability to hold nuanced conversations, characteristic of humans.
  • To equip a chatbot with soft persuasion skills is a challenging task that requires elaborate design and iterative improvisations.
  • Insurers must strike a middle ground and employ persuasive chatbots as an essential component of their digital engagement strategy.