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Reimagining customer experience in agribusiness the neural way

4 MINS READ

Sourav Sengupta

Industry Advisor, Manufacturing, TCS

Highlights

  • To better engage with their customers, agribusiness companies are familiarizing themselves with farming operations and adopting technologies such as blockchain.
  • Working along with the farming community allows agribusiness companies to create innovative food products with consumer product goods (CPG) companies, thus enabling CX transformation.
  • Neural CX networks provide agribusinesses with actionable insights, leading to improved market signals, a better ability to handle external shocks, personalized CX, and enhanced brand engagement.