- OverviewPress tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
-
Research & Innovation
Overview
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
- OverviewPress tab for submenu items
We’re in it for good, driving positive change for the benefit of all.
Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.
-
About Us
-
Leadership
-
Events
- OverviewPress tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- OverviewPress tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- OverviewPress tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Media kit
- OverviewPress tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
Artificial intelligence (AI) is significantly transforming the retail industry.
The retail landscape is undergoing a seismic shift, driven by advancements in AI and other emerging technologies. Beyond merely enhancing the shopping experience, these innovations are fundamentally reshaping how consumers connect with brands and how retailers navigate an era characterized by unparalleled technological progress.
Retailers are using the digital twin technology to create digital representations of stores, warehouses, or entire supply chains. A digital twin of a retail store can simulate customer footfall, predict which aisles receive the most traffic, and even determine the optimal placement of products. AI can curate real-time promotions that are tailored to each customer by analyzing a customer's purchase history, online and in-store behavior, and data related to their aspirations, lifestyle, life stage, recency, and frequency.
AI is also transforming the area of returns by predicting and preventing unnecessary returns. By analyzing customer data, purchase histories, and feedback, AI can provide insights into why certain products are returned more frequently. AI also plays a crucial role in demand detection. By examining past sales data, current market trends, social media sentiment, and even factors such as weather patterns, AI provides retailers with detailed insights into what products will be in demand.
AI for predictive and proactive carbon management can facilitate the identification of sustainable sourcing options, allowing retailers to make conscious decisions in selecting suppliers and materials. Thus, by harnessing the power of AI, retailers can pave the way for a more sustainable and responsible approach to retailing.
We explore five possible ways AI and emerging technology can transform retail.
About the author
Image of Kamaraj Chinnasamy
Kamaraj Chinnasamy
Kamaraj Chinnasamy is the Head of Retail Domain Solutions for TCS in the UK and Europe. With over two decades of global retail experience, he has delivered key milestones for retailers in the US, Sweden, the Netherlands, and the UK. He has a penchant for adopting new and ingenious approaches to addressing key problems ailing the retail industry. He has been involved in delivering optimized operational efficiencies, implementing innovative retail strategies, and driving customer-centric solutions.
Related reading
Swipe Left
Swipe Right
Talk to our subject matter experts
Find out more
©2024 TATA Consultancy Services Limited
©2024 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies