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Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
  • Industries
  • Services
  • Products and Platforms
  • Research & Innovation
  • Alliances
  • Banking
  • Capital Markets
  • Consumer Packaged Goods and Distribution
  • Communications, Media, and Information Services
  • Education
  • Energy, Resources, and Utilities
  • Healthcare
  • High Tech
  • Insurance
  • Life Sciences
  • Manufacturing
  • Public Services
  • Retail
  • Travel and Logistics
  • Artificial Intelligence and Data & Analytics
  • Cloud
  • Cognitive Business Operations
  • Consulting
  • Cybersecurity
  • Enterprise Solutions
  • IoT and Digital Engineering
  • Network Solutions and Services
  • TCS Interactive
  • Sustainability Services
  • TCS ADD™
  • TCS BANCS™
  • TCS BFSI Platforms
  • TCS CHROMA™
  • TCS Customer Intelligence & Insights™
  • TCS ERP on Cloud
  • ignio™
  • TCS iON™
  • TCS HOBS™
  • TCS Intelligent Urban Exchange™
  • TCS OmniStore™
  • TCS Optumera™
  • TCS Tap™
  • Quartz™ – The Smart Ledgers™
  • TCS TwinX™
  • TCS MasterCraft™
  • Jile™
  • TCS DigiBOLT™
  • TCS AI WisdomNext™
  • TCS Research
  • TCS Pace™
Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
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    • Chinese Taipei
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    • Sweden
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    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
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    • Estonia
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    • Germany
    • Hungary
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  • Middle East and Africa expand here
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  • Find the latest news about TCS

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    Recent News

    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
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    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
  • News Alerts
  • Media Kit
  • Investors

    Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more Q1FY26 Debrief
    • Management Commentary
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    • Latest Quarter Commentary
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  • Management Commentary expand here
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    • Retail
    • Solution

    TCS Algo Retail™: Lead the next frontier

    Automated. Intelligent. Autonomous.

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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Article
    17 Oct 2025

    Highlights

    • We partner with over 400 global retailers, driving their growth and transformation journeys. We are helping them achieve their goals by being data-led and leveraging new-age technologies with TCS Algo Retail.
    • TCS Algo Retail unlocks exponential business value by harnessing our deep industry expertise, unique business outcome-driven engagement model, investments in AI-powered products and platforms, AI talent, innovation hubs, and partnership ecosystems.
    • With deep experience in working with retailers of all sizes, across multiple sectors and markets, we provide you with practical, actionable advice tailored to your organizational vision and priorities.

    On this page

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    Overview   inpage
    Our Solution   inpage
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    Abstract Overview Our Solution Benefits The TCS advantage

    Abstract

    Retail is shifting at a pace that is faster than ever before, and this requires businesses to adopt new strategies, models, and ways of working.

    The retail trajectory is constantly shaped by evolving customer behaviors and expectations, newer business models, expanding partner ecosystems, and macro-economic changes. Executing strategic decisions in today’s complex omnichannel retail landscape to increase customer lifetime value requires retailers to factor in a wide array of variables in real time, beyond the realm of human endeavor, to ensure accuracy. 

    Further, businesses are under pressure to adapt to business models that will allow them to be a part of digital ecosystems where several companies across industries collaborate to deliver on the customer promise. They need to focus on their core value propositions while creating an infrastructural and operational framework that facilitates collaboration, control over operational costs, and the ability to sustain in a competitive environment. 

    Overview

    Thriving in a complex retail landscape is about harnessing the power of data to maximize outcomes. 

    TCS Algo Retail is our patented approach for transforming organizations into resilient, adaptable, nimble, algorithmic enterprises by seamlessly orchestrating data and algorithms across the retail value chain, and reimagining processes with automation and intelligence. The real value is derived when these capabilities are combined with new-age technologies like artificial intelligence (AI), generative AI, internet of things (IoT), blockchain, and other emerging technologies to amplify and augment human ingenuity.

    We are helping global retailers leapfrog their growth and transformation journeys with TCS Algo Retail by harnessing our deep industry expertise and unique business outcome-driven engagement model. Our investments in products and platforms, AI talent, innovation hubs, and partnership ecosystems accelerate time to market for our clients.

    An infographic demonstrating how TCS Algo Retail™ accelerates digital transformation for global retailers. TCS’ global team of industry advisors help CXOs address core business challenges and unlock exponential value by selecting the right use cases for AI adoption. TCS’ AI-powered and composable platforms, TCS OmniStore™ and TCS Optumera™, drive sales and revenue with hyper personalized, unified omnichannel experiences , and better commercial propositions. TCS’ physical innovation hubs in Amsterdam, London, New York, Pittsburgh, Toronto, Paris, and Tokyo offer design thinking workshops to solve real-world business problems by collaborating with academia, startups, and TCS Research. TCS’ partnerships and alliances with technology leaders, 3,000 tech startups, and 300 venture capitalists give retailers access to unique and differentiated cutting-edge solutions and the know-how to leverage them with rapid prototyping. TCS’ retail research includes academic partnerships with 50 leading universities and research institutes, including MIT, CISR, and Carnegie Mellon, helping retailers to manage technology risk and innovate with early-stage disruptive technologies.
    Realizing TCS Algo Retail

    An infographic demonstrating how TCS Algo Retail™ accelerates digital transformation for global retailers. TCS’ global team of industry advisors help CXOs address core business challenges and unlock exponential value by selecting the right use cases for AI adoption. TCS’ AI-powered and composable platforms, TCS OmniStore™ and TCS Optumera™, drive sales and revenue with hyper personalized, unified omnichannel experiences , and better commercial propositions. TCS’ physical innovation hubs in Amsterdam, London, New York, Pittsburgh, Toronto, Paris, and Tokyo offer design thinking workshops to solve real-world business problems by collaborating with academia, startups, and TCS Research. TCS’ partnerships and alliances with technology leaders, 3,000 tech startups, and 300 venture capitalists give retailers access to unique and differentiated cutting-edge solutions and the know-how to leverage them with rapid prototyping. TCS’ retail research includes academic partnerships with 50 leading universities and research institutes, including MIT, CISR, and Carnegie Mellon, helping retailers to manage technology risk and innovate with early-stage disruptive technologies.

    Our Solution 

    We are enabling retailers worldwide to accelerate their AI initiatives through our award-winning products and platforms. 

    Our portfolio of AI-powered platforms and offerings include:

    • TCS OmniStore™: An AI-powered, unified composable commerce platform that helps retailers drive a seamless and personalized customer experience across touchpoints.
    • TCS Optumera™: An AI-powered strategic intelligence platform that enables retailers to make optimized merchandising decisions across the value chain.
    • TCS Cognitive Supply Chain Consulting: A business consulting service enabled by a suite of AI-powered solutions for transforming three core dimensions of supply chains—design, optimization, and smart operations.
    • TCS Digital and Commercial Experience Consulting: A business consulting service enabled by a suite of AI-powered solutions for reimagining digital CX, scaling ecommerce, and enabling agile business processes with digitalization, AI, and hyper automation.
    • TCS Future Stores Consulting: A business consulting service enabled by a suite of AI-powered store optimization solutions for transforming traditional stores into lean, intelligent, and automated stores of the future.
    • TCS Future Fashion and Sustainability Consulting: A business consulting service enabled by a  suite of AI-powered offerings and accelerators for reimagining the fashion value chain—from design to selling, including circularity.

    Benefits 

    Leading retailers worldwide are unlocking exponential value across the value chain with TCS Algo Retail.

    TCS Algo Retail is enabling exponential growth through faster time to market, improved sales and margins, higher customer lifetime value (CLV), and lower operational costs for our customers. It drives profitability and cashflow by focusing on three key areas that will shape the future of retail:

    Benefits of TCS Algo Retail
    Benefits of TCS Algo Retail

    An infographic showcasing the exponential business outcomes delivered by TCS Algo Retail. These outcomes are categorized into three main groups: 1. Experiential and unified commerce: This includes capabilities that drive loyalty and sales such as unified commerce, immersive stores, hyper-personalization, and intelligent range and assortment. Retailers can realize 2-3% growth in sales, a 7-10% increase in net promoter score, an 8-10% higher engagement and traffic conversion rate by channel 2. Financial excellence and operational outperformance: This includes capabilities that help retailers get better at the basics across all operational and commercial functions with automated, intelligent, and autonomous operations, lowering cost of sales by 50-100 bps and CODB by 3-5%. 3. Sustainable core: This includes capabilities such as green loop, circular value chain, and responsible sourcing. Retailers can realize 100% traceability of product packaging, 15-20% energy savings, and 80% reduction in effort for sustainability data management.

    The TCS advantage

    TCS partners with over 100 global retailers, driving their growth and digital transformation journeys.

    We are helping retailers become machine-first businesses with:

    • Future-ready business models: TCS is ushering in the future of retail by enabling retailers to transform customer experience and drive growth by building differentiated capabilities through a business-centric, product-based operating model; enterprise-wide adoption of agile; technology transformation through a machine-first approach and cloud-first modernized platforms; and building ecosystems and new models.

    • Business-value focused and technology-powered transformations: Knowing where and how to intercept the value chain with technological interventions is key to realizing business outcomes from transformation. Our approach begins with building a strategic realization road map aligned with organizational vision and priorities. Through a structured scan of the landscape and design-thinking workshops with business teams, we identify use cases for automated, intelligent, and autonomous operations. Our curated library of AI algorithms and containers enable catalytic acceleration of transformation without adversely impacting the existing landscape and investments. 

    • Strategic partnerships:  Our strategic investments in TCS Pace™, curated TCS Co-Innovation Network™ (TCS COIN™) of startups, academic partnerships with leading universities, our AI talent pool, and strategic alliances with Microsoft, Google, and leading tech vendors, are helping global retailers transform into automated, intelligent, and autonomous enterprises. 

    Recognition

    TCS OmniStore™ bags gold for hot technology – composable applications

    TCS OmniStore™ bags gold for hot technology – composable applications

    Most innovative product for TCS OmniStoreTM

    Most innovative product for TCS OmniStore™

    Omnichannel technology of the year for TCS OmniStoreTM

    Omnichannel technology of the year for TCS OmniStore™

    Best AI-ML solution for TCS OmniStoreTM and TCS OptumeraTM

    Best AI-ML solution for TCS OmniStore™ and TCS Optumera™

    Best theory of mind ML product for TCS OmniStoreTM

    Best theory of mind ML product for TCS OmniStoreTM

    Best emerging business technology for TCS OmniStoreTM

    Best emerging business technology for TCS OmniStore™

    Best AI-based solution (retail) for TCS OmniStoreTM

    Best AI-based solution (retail) for TCS OmniStore™

    Data solution of the year for TCS OptumeraTM

    Data solution of the year for TCS Optumera™

    Best omnichannel interactive customer experience for TCS OmniStoreTM

    Best omnichannel interactive customer experience for TCS OmniStore™

    Best enterprise AI solution for TCS OptumeraTM

    Best enterprise AI solution for TCS Optumera™

    Best AL/ML implementation for TCS OptumeraTM

    Best AL/ML implementation for TCS Optumera™

    Named in 2021 Market Guide for Unified Commerce Platforms Anchored by POS

    Named in 2021 Market Guide for Unified Commerce Platforms Anchored by POS

    Named in 2021 Now Tech Report for Point of Service Solution

    Named in 2021 Now Tech Report for Point of Service Solution

    Major player in the IDC MarketScape for Worldwide Retail Price Optimization Solutions

    Major player in the IDC MarketScape for Worldwide Retail Price Optimization Solutions

    Belief in action

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    TCS OmniStore™ Elevates Omnichannel Retail CX for Croma

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