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Infrastructure to Intelligence

Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.

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    15 Sep 2026 DGCX partners with TCS to advance and upgrade derivatives market infrastructure
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    What we do

    Infrastructure to Intelligence

    Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.

    Unlock enterprise intelligence
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Infrastructure to Intelligence
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    26 Oct 2026 TCS BaNCS at ABA Annual Convention 2026, Salt Lake City, Utah
    25 Oct 2026 TCS at Oracle AI World 2026, Las Vegas
    18 Oct 2026 MedTech Conference 2026: The Future of Intelligent Healthcare
    View all

    Recent recognitions

    06 Oct 2026 NelsonHall Names TCS a Leader in Life and Annuities Operations
    30 Sep 2026 The AI-Native Telco: Transforming the Telecom Value Chain in the AI Era
    28 Sep 2026 TCS Named a Leader in Worldwide Oracle Implementation Services
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • Press Releases
    • News Alerts
    • Media Kit

    Recent Press Releases

    01 Oct 2026 Best Buy’s Global Capability Center in India to transition to TCS
    23 Sep 2026 TCS renews title partnership with Jaguar TCS Racing and expands role as official AI partner ahead of Formula E’s GEN4 era
    15 Sep 2026 DGCX partners with TCS to advance and upgrade derivatives market infrastructure
    View all

    Recent News

    28 Sep 2026 TCS and IEM Kolkata partner to establish an AI-focused Centre of Excellence to advance industry-academia innovation
    17 Sep 2026 TCS launches next-gen system-on-chip design services for automotive and semiconductor companies
    24 Apr 2026 TCS deepens partnership with Google Cloud to power AI-native autonomous enterprises
    View all
    Find the latest news about TCS
  • Press Releases
  • News Alerts
  • Media Kit
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    Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more
    • Management Commentary
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    • Quarterly Earnings Reports
    • Download TCS Data Sheet
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    • Calendar
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    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
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    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Management Commentary expand here
    • Annual Report Section
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    • Download TCS Data Sheet
    • Erstwhile CMC Financials
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    • Events
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    • Retail
    • Solution

    TCS Sales & Marketing Solutions

    Increase sales, maximize productivity & trade promotion ROI.

    Download Pdf for CPG Sales & Marketing Solutions | CRM | Trade Promotion Management
    brochure (6 pgs)

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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Related Insights
    Model Context Protocol in Retail: Enabling a Governed AI Orchestration
    Providing a governed AI orchestration layer across SAP, commerce, and operations, MCP helps retailers move beyond AI pilots and gain a competitive advantage.
    White Paper
    08 Oct 2026
    Coop Sweden Partners with TCS to Modernise its Retail Foundation
    TCS implemented greenfield SAP S/4HANA to build a unified digital platform for data-driven decisions and better demand forecasting and supply chain planning.
    video
    06 Oct 2026
    5-stage Behaviour Attribution Approach: Leading the Future of Retail
    Retailers that build behavioural intelligence and agentic AI foundations to drive purchase decisions and post-purchase experience will lead the future of retail.
    White Paper
    01 Oct 2026

    In this article

    Challenge   inpage
    TCS Solution   inpage
    Benefits   inpage
    Related reading   inpage
    Challenge inpage
    TCS Solution inpage
    Benefits inpage
    Related reading inpage
    Previous Slide
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    Back to top Go to top
    In this articleinpage
    Go to top
    Challenge TCS Solution Benefits Related reading

    Challenge

    For every business, winning at the store is tough going as it is. Combine that with a changing landscape, shifting consumer needs and preferences, and growing competition, the stakes get higher. Digital technology has further changed the game. It has the capacity to provide insights into the industry, consumer behavior, and competition. Understanding how to use such technology to thrive in the market is critical for business survival and success.

    TCS Solution

    TCS provides business consulting, solution implementation, and support services to CPG customers in Sales and Marketing. Some of our key solutions are:

    SFDC solutions:

    • SFDC Sales, Service and Marketing Cloud Solutions to drive channel and retailer collaboration

    • Mobility solutions to provide the right insights anytime, anywhere to the salesforce

    • IoT-based cloud solutions to provide real-time data visibility

    Trade promotion management solutions:

    • Consulting and implementation Services covering promotion planning, execution, evaluation and analytics

    • Business process services related to claims and payment management

    Sales force automation solutions:

    • Implementation Services for Solutions for enhanced execution of in store tasks like store audits and planogram compliance

    • Innovative retail activity optimization solutions with guided order management and real time planogram compliance

    Benefits

    • Make trade spend more effective through better funds visibility and faster payments

    • Resolve issues quicker

    • Reduced out- of-stock situations and improve new item success rates

    • Make better sales decision making by using real-time data on promotion and sales

    • Collaborate better and increase customer, trade, and internal partner satisfaction

    • Improve productivity of sales force productivity though automation and analytics

    • Reduce IT overheads through scalable and flexible platforms

    Related reading

    1/4
    White Paper | 08 Oct 2026   Opens in new tab
    Retail

    Model Context Protocol in Retail: Enabling a Governed AI Orchestration

    2/4
    video | 06 Oct 2026   Opens in new tab
    Retail

    Coop Sweden Partners with TCS to Modernise its Retail Foundation

    3/4
    White Paper | 01 Oct 2026   Opens in new tab
    Retail

    5-stage Behaviour Attribution Approach: Leading the Future of Retail

    4/4
    White Paper | 24 Sep 2026   Opens in new tab
    Retail

    Autonomous Yard: The Next Frontier in Supply Chain Transformation

    Transformation starts here

    Want to deliver memorable experiences to your customers?

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