TCS Sales & Marketing Solutions
Increase sales, maximize productivity & trade promotion ROI.
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Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
Related Insights
As consumers demand omnichannel experiences and hyper personalization, learn how cloud adoption and AI help drive growth and measurable results in retail.
White Paper
12 Dec 2025
Learn about the significance of customer feedback and how an augmented LLM solution at scale empowers retailers to make data-driven decisions for better CX.
White Paper
01 Dec 2025
Join us at NRF 2026 in New York City and learn how we partner with our customers to enable perceptive retail for smarter decisions and better business outcomes.
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17 Sep 2025
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Challenge
For every business, winning at the store is tough going as it is. Combine that with a changing landscape, shifting consumer needs and preferences, and growing competition, the stakes get higher. Digital technology has further changed the game. It has the capacity to provide insights into the industry, consumer behavior, and competition. Understanding how to use such technology to thrive in the market is critical for business survival and success.
TCS Solution
TCS provides business consulting, solution implementation, and support services to CPG customers in Sales and Marketing. Some of our key solutions are:
SFDC solutions:
SFDC Sales, Service and Marketing Cloud Solutions to drive channel and retailer collaboration
Mobility solutions to provide the right insights anytime, anywhere to the salesforce
IoT-based cloud solutions to provide real-time data visibility
Trade promotion management solutions:
Consulting and implementation Services covering promotion planning, execution, evaluation and analytics
Business process services related to claims and payment management
Sales force automation solutions:
Implementation Services for Solutions for enhanced execution of in store tasks like store audits and planogram compliance
Innovative retail activity optimization solutions with guided order management and real time planogram compliance
Benefits
Make trade spend more effective through better funds visibility and faster payments
Resolve issues quicker
Reduced out- of-stock situations and improve new item success rates
Make better sales decision making by using real-time data on promotion and sales
Collaborate better and increase customer, trade, and internal partner satisfaction
Improve productivity of sales force productivity though automation and analytics
Reduce IT overheads through scalable and flexible platforms
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Reimagining retail growth with cloud and AI
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Perceptive Loyalty – Unlocking Growth and Better Customer Engagement
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Enhancing Retail Personalization with Generative AI
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Retrieval Augmented Generation: Driving a New Era in Fashion
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