TCS Sales & Marketing Solutions
Increase sales, maximize productivity & trade promotion ROI.
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Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
Related Insights
Join us at NRF 2026 in New York City and learn how we partner with our customers to enable perceptive retail for smarter decisions and better business outcomes.
Events
17 Sep 2025
A value realization framework helps retailers ensure digital IT investments deliver tangible business outcomes such as revenue growth, productivity, and more.
White Paper
18 Nov 2025
TCS used united functional testing for automation and helped Tapestry Inc. upgrade its legacy point-of-sale systems to Aptos Store POS for better operations.
Case Studies
15 May 2025
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Challenge
For every business, winning at the store is tough going as it is. Combine that with a changing landscape, shifting consumer needs and preferences, and growing competition, the stakes get higher. Digital technology has further changed the game. It has the capacity to provide insights into the industry, consumer behavior, and competition. Understanding how to use such technology to thrive in the market is critical for business survival and success.
TCS Solution
TCS provides business consulting, solution implementation, and support services to CPG customers in Sales and Marketing. Some of our key solutions are:
SFDC solutions:
SFDC Sales, Service and Marketing Cloud Solutions to drive channel and retailer collaboration
Mobility solutions to provide the right insights anytime, anywhere to the salesforce
IoT-based cloud solutions to provide real-time data visibility
Trade promotion management solutions:
Consulting and implementation Services covering promotion planning, execution, evaluation and analytics
Business process services related to claims and payment management
Sales force automation solutions:
Implementation Services for Solutions for enhanced execution of in store tasks like store audits and planogram compliance
Innovative retail activity optimization solutions with guided order management and real time planogram compliance
Benefits
Make trade spend more effective through better funds visibility and faster payments
Resolve issues quicker
Reduced out- of-stock situations and improve new item success rates
Make better sales decision making by using real-time data on promotion and sales
Collaborate better and increase customer, trade, and internal partner satisfaction
Improve productivity of sales force productivity though automation and analytics
Reduce IT overheads through scalable and flexible platforms
Related reading
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Retail
A Framework to Track the Value of Retail Technology Investments
White Paper
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18 Nov 2025
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2/4
Retail
Human-centered AI in Retail Supply Chain
White Paper
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18 Nov 2025
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3/4
Retail
Holiday Retail 2025: Balancing Agility with Empathy and Technology
Article
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17 Oct 2025
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4/4
Retail
Supplier Branding: Driving Increased Sales and Brand Awareness
White Paper
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15 Oct 2025
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