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    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

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    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
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      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
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    • TCS iON™
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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Read our customer success stories.
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      29 Sep 2025 TCS BaNCS and Quartz at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      03 Sep 2025 TCS at PostTrade 360°, Stockholm
      View all
    • Analyst Recognition

      Recent recognitions

      01 Aug 2025 TCS a Leader in Experience-Led HR Transformation Services: NelsonHall
      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
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    • Retail
    • Solution

    TCS Sales & Marketing Solutions

    Increase sales, maximize productivity & trade promotion ROI.

    Download Pdf for CPG Sales & Marketing Solutions | CRM | Trade Promotion Management
    brochure (6 pgs)

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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Related Insights
    TCS Experiential Digital Commerce: Modern Composable Commerce Solution
    Our omni-channel commerce solution helps firms drive digital transformation, enabling flexibility and agility to meet the evolving needs of digital shoppers.
    Solution
    31 Aug 2023
    Wholesale changes to retail trends are here to stay
    This paper talks about the post-pandemic retail trends and how AI and other technologies in retail can influence consumers’ buying decision process. Learn more.
    White Paper
    13 May 2022
    The Co-operative Group and TCS - Building a Strategic Partnership
    Learn how the Co-op Group and TCS have forged a partnership built on common values and a shared vision for the future, thus modernizing the retail experience.
    Customer Testimonial
    19 Mar 2024

    In this article

    Challenge   inpage
    TCS Solution   inpage
    Benefits   inpage
    Related reading   inpage
    Challenge inpage
    TCS Solution inpage
    Benefits inpage
    Related reading inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Challenge TCS Solution Benefits Related reading

    Challenge

    For every business, winning at the store is tough going as it is. Combine that with a changing landscape, shifting consumer needs and preferences, and growing competition, the stakes get higher. Digital technology has further changed the game. It has the capacity to provide insights into the industry, consumer behavior, and competition. Understanding how to use such technology to thrive in the market is critical for business survival and success.

    TCS Solution

    TCS provides business consulting, solution implementation, and support services to CPG customers in Sales and Marketing. Some of our key solutions are:

    SFDC solutions:

    • SFDC Sales, Service and Marketing Cloud Solutions to drive channel and retailer collaboration

    • Mobility solutions to provide the right insights anytime, anywhere to the salesforce

    • IoT-based cloud solutions to provide real-time data visibility

    Trade promotion management solutions:

    • Consulting and implementation Services covering promotion planning, execution, evaluation and analytics

    • Business process services related to claims and payment management

    Sales force automation solutions:

    • Implementation Services for Solutions for enhanced execution of in store tasks like store audits and planogram compliance

    • Innovative retail activity optimization solutions with guided order management and real time planogram compliance

    Benefits

    • Make trade spend more effective through better funds visibility and faster payments

    • Resolve issues quicker

    • Reduced out- of-stock situations and improve new item success rates

    • Make better sales decision making by using real-time data on promotion and sales

    • Collaborate better and increase customer, trade, and internal partner satisfaction

    • Improve productivity of sales force productivity though automation and analytics

    • Reduce IT overheads through scalable and flexible platforms

    Related reading

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