TCS Sales & Marketing Solutions
Increase sales, maximize productivity & trade promotion ROI.
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Top Results
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Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
Related Insights
TCS helped the French retailer leverage modern tech to reimagine the checkout process and accelerate the digital transformation of customer journeys. Learn more.
video
02 Apr 2026
Combining digital synergy with operational excellence, modern tech and innovation can drive luxury in the middle east, improving regulatory compliance and CX.
White Paper
01 Apr 2026
En collaboration avec Leroy Merlin France, TCS accompagne la transformation digitale du parcours client afin de créer une expérience d’achat plus fluide et personnalisée. Grâce à la plateforme Omnistore et à l’expertise de TCS, cette initiative permet d’optimiser les opérations, d’améliorer l’expérience en magasin et de renforcer la proximité avec les clients.
Article
18 Mar 2026
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Challenge
For every business, winning at the store is tough going as it is. Combine that with a changing landscape, shifting consumer needs and preferences, and growing competition, the stakes get higher. Digital technology has further changed the game. It has the capacity to provide insights into the industry, consumer behavior, and competition. Understanding how to use such technology to thrive in the market is critical for business survival and success.
TCS Solution
TCS provides business consulting, solution implementation, and support services to CPG customers in Sales and Marketing. Some of our key solutions are:
SFDC solutions:
SFDC Sales, Service and Marketing Cloud Solutions to drive channel and retailer collaboration
Mobility solutions to provide the right insights anytime, anywhere to the salesforce
IoT-based cloud solutions to provide real-time data visibility
Trade promotion management solutions:
Consulting and implementation Services covering promotion planning, execution, evaluation and analytics
Business process services related to claims and payment management
Sales force automation solutions:
Implementation Services for Solutions for enhanced execution of in store tasks like store audits and planogram compliance
Innovative retail activity optimization solutions with guided order management and real time planogram compliance
Benefits
Make trade spend more effective through better funds visibility and faster payments
Resolve issues quicker
Reduced out- of-stock situations and improve new item success rates
Make better sales decision making by using real-time data on promotion and sales
Collaborate better and increase customer, trade, and internal partner satisfaction
Improve productivity of sales force productivity though automation and analytics
Reduce IT overheads through scalable and flexible platforms
Related reading
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White Paper
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08 Apr 2026
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QSR Supply Chains: Balancing Efficiency and Sustainability
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video
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02 Apr 2026
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Retail
Leroy Merlin France Reinvents Retail Checkout with TCS Omnistore™
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video
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02 Apr 2026
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Colruyt Group Unlocks Everyday Value through Strategic Retail Tech
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White Paper
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01 Apr 2026
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Retail
Technology and its Role in Driving Luxury Retail in the Middle East
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