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Top Results
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Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
Related Insights
Struggling to optimize pricing strategies for fashion? Improve margin and drive personalization with AI-powered pricing systems.
White Paper
20 Oct 2023
Struggling to maximize ROI from your retail promotions strategy despite heavy investments? Here are five principles for profitable store promotions.
White Paper
26 Jun 2023
Our omni-channel commerce solution helps firms drive digital transformation, enabling flexibility and agility to meet the evolving needs of digital shoppers.
Solution
31 Aug 2023
Consumer Goods & Distribution
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Enabling Product Innovation and Omnichannel Experience in CDG
TCS’ solutions help leading CPG firms create sustainable products and build resilient supply chains to thrive in the age of conscious consumerism. Learn more.
Related Insights
TCS helped Suntory Group adopt a hybrid cloud solution and transform its IT infrastructure to drive its digital transformation aspirations and achieve agility.
Case Studies
18 Jul 2022
Read how TAP™ Source to Pay platform, designed on top of enterprise procurement, helped Danone achieve catalog digitization, better innovation, and agility.
Case Studies
01 Jun 2022
A framework leveraging natural language processing and ML can help brands navigate the online marketing landscape and identify influencers who align with them.
White Paper
20 Jun 2022
Travel and Logistics
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Data and AI in Travel Industry for a Memorable Passenger Experience
TCS helps create a sustainable travel ecosystem and design hyper-personalized using AI and big data in tourism to make the passenger journey memorable.
Related Insights
Learn how we built a data-powered intelligence solution for easyJet that leverages customer and operational data to boost CX, sales, operations, and maintenance.
Case Studies
15 May 2025
With digitalization playing a key role, explore how freight railways can enhance supply chain resilience and boost the economic competitiveness of businesses.
White Paper
01 Jul 2025
TCS’ Transport Asset Management offering, based on the IBM Maximo suite, enables next-gen fleet asset management and monitoring. Discover how.
Solution
12 Dec 2023
Services
Cloud
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Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy
Read how TCS helps enterprises create a unique strategy for their cloud transformation journey, enabling business agility and resilience.
Related Insights
Through a multi-year collaboration, TCS is working with Microsoft to accelerate cloud adoption and AI-based business transformation for customers.
News Alert
20 Jun 2025
Using Gemini Code Assist, our SDLC solution boosts software development to build high-quality, secure applications faster and improve software delivery.
Solution
27 Aug 2024
Read how BASF and TCS' AWS cloud developed a cloud-based solution offering intuitive data visualization for data lake-scaled operations and better crop insights.
Case Studies
20 May 2022
IoT and Digital Engineering
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Bringing Together IoT and Digital Engineering to Create Rich Experiences
Learn how TCS’ solutions powered by IoT, artificial intelligence, and digital engineering help build purpose-driven, resilient, and sustainable enterprises.
Related Insights
Discover how UNM drives intelligent utility networks, helping modern utilities with future-proof GIS systems and enabling smart grid operations.
White Paper
10 Jul 2025
The product development sector must have software enablement extended to products like software-defined networks for better productivity and cost optimization.
White Paper
11 Jan 2024
As AI tools improve and sensors become ubiquitous, digital twins hold enormous potential for predictive maintenance, optimization, and fully automated factories.
White Paper
16 Jan 2024
Highlights
- TCS Experiential Digital Commerce Platform is a modern, microservices-powered, end-to-end omni-channel, composable commerce solution. It is a SaaS-based solution, which can be hosted on any cloud platform.
- A cross-industry solution, it caters to multiple lines of business and supports various business models (B2C, B2B, marketplace, and D2C).
- The solution helps enterprises accelerate digital transformation, enabling greater business flexibility, scalability, and agility required to meet the evolving needs of digital shoppers.
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Overview
Enterprises are looking to enable seamless and personalized shopping experiences for customers.
Today, enterprises have to be more agile, innovative, and adaptive to cater to the rapidly evolving digital commerce needs of customers, who seek personalized and unified shopping experience across all channels and touchpoints. Emerging digital channels, the proliferation of new customer journeys, rapid technology adoption, and increasing competition in digital commerce are making it critical for enterprises to create a composable and futuristic platform to deliver seamless customer experience.
The TCS Experiential Digital Commerce Platform is a modern, microservices-based, end-to-end, omni-channel commerce solution that provides enterprises with complete flexibility and agility to meet the changing needs of digital shoppers.
TCS Experiential Digital Commerce, an integrated, MACH-based commerce solution has been mentioned in the IDC MarketScape report as one of the key proprietary solutions for e-commerce space to help organizations innovate and accelerate digital transformation initiatives.
Solution
Organizations should transform digital commerce by reimagining platform capabilities and customer experience.
The key features of TCS’ solution are:
Platform of the future: Built on MACH (microservices, API-first, cloud-native, headless) architecture for greater flexibility and rapid innovation
Cloud agnostic: Single-tenant-based SaaS solution, which can be hosted on a cloud platform of choice
One platform: Caters to multiple business models (B2C, B2B, marketplace, D2C), multi-site, multi-lingual, and multi-currency support for business expansion
Mobile-first: Modern mobile front-end for a frictionless experience across devices
Seamless integration: Integrates with existing IT solutions and applications
Flexible, intuitive business controls: Provides control to business users to orchestrate and deliver superlative user experiences
Plug-and-play partner ecosystem: Leverage pre-built integrations for off-the-shelf solution to ensure faster time to market
Benefits
The solution helps entities increase customer base by creating compelling customer experiences.
It improves many key commerce metrics:
Increases average order value (AOV) by 5 to 10%
Offers capabilities to increase loyal customer base by 2X
Ensures Faster time-to-market with go-live within 8 to 10 weeks
Reduces total cost of ownership (TCO) by 25 to 30%
The TCS advantage
TCS’ expertise across technologies and strong industry partnerships ensure holistic solutions to business challenges.
With TCS as partner, retailers stand to gain from:
Strong contextual knowledge: Harness the deep domain and contextual knowledge from TCS’ vast expanse of customer engagements across industries, geographies, and lines of business.
Full services play: TCS provides full transformation services—from consulting, UX design, and implementation to site operations and hyper-care support.
TCS COINTM: TCS Co-Innovation Network™ (COIN) brings together a network of experts from startups, research, academics, and corporations to collaboratively work on industry-specific challenges.
TCS Innovation Labs: TCS has a global network of innovation labs, namely technology labs, academic alliance labs, and domain labs. The labs create differentiators and build innovation capabilities for TCS’ businesses and its customers.
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