Industry
Retail
Omnichannel CX and Intelligent Innovation – The Future of Retail
Consumer Packaged Goods and Distribution
Enabling Product Innovation and Omnichannel Experience in CPG
Travel and Logistics
Data and AI in Travel Industry for a Memorable Passenger Experience
Services
Cloud
Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy
IoT and Digital Engineering
Bringing Together IoT and Digital Engineering to Create Rich Experiences
Highlights
- TCS Experiential Digital Commerce Platform is a modern, microservices-powered, end-to-end omni-channel, composable commerce solution. It is a SaaS-based solution, which can be hosted on any cloud platform.
- A cross-industry solution, it caters to multiple lines of business and supports various business models (B2C, B2B, marketplace, and D2C).
- The solution helps enterprises accelerate digital transformation, enabling greater business flexibility, scalability, and agility required to meet the evolving needs of digital shoppers.
Overview
Enterprises are looking to enable seamless and personalized shopping experiences for customers.
Today, enterprises have to be more agile, innovative, and adaptive to cater to the rapidly evolving digital commerce needs of customers, who seek personalized and unified shopping experience across all channels and touchpoints. Emerging digital channels, the proliferation of new customer journeys, rapid technology adoption, and increasing competition in digital commerce are making it critical for enterprises to create a composable and futuristic platform to deliver seamless customer experience.
The TCS Experiential Digital Commerce Platform is a modern, microservices-based, end-to-end, omni-channel commerce solution that provides enterprises with complete flexibility and agility to meet the changing needs of digital shoppers.
TCS Experiential Digital Commerce, an integrated, MACH-based commerce solution has been mentioned in the IDC MarketScape report as one of the key proprietary solutions for e-commerce space to help organizations innovate and accelerate digital transformation initiatives.
Solution
Organizations should transform digital commerce by reimagining platform capabilities and customer experience.
The key features of TCS’ solution are:
Platform of the future: Built on MACH (microservices, API-first, cloud-native, headless) architecture for greater flexibility and rapid innovation
Cloud agnostic: Single-tenant-based SaaS solution, which can be hosted on a cloud platform of choice
One platform: Caters to multiple business models (B2C, B2B, marketplace, D2C), multi-site, multi-lingual, and multi-currency support for business expansion
Mobile-first: Modern mobile front-end for a frictionless experience across devices
Seamless integration: Integrates with existing IT solutions and applications
Flexible, intuitive business controls: Provides control to business users to orchestrate and deliver superlative user experiences
Plug-and-play partner ecosystem: Leverage pre-built integrations for off-the-shelf solution to ensure faster time to market
Benefits
The solution helps entities increase customer base by creating compelling customer experiences.
It improves many key commerce metrics:
Increases average order value (AOV) by 5 to 10%
Offers capabilities to increase loyal customer base by 2X
Ensures Faster time-to-market with go-live within 8 to 10 weeks
Reduces total cost of ownership (TCO) by 25 to 30%
The TCS advantage
TCS’ expertise across technologies and strong industry partnerships ensure holistic solutions to business challenges.
With TCS as partner, retailers stand to gain from:
Strong contextual knowledge: Harness the deep domain and contextual knowledge from TCS’ vast expanse of customer engagements across industries, geographies, and lines of business.
Full services play: TCS provides full transformation services—from consulting, UX design, and implementation to site operations and hyper-care support.
TCS COINTM: TCS Co-Innovation Network™ (COIN) brings together a network of experts from startups, research, academics, and corporations to collaboratively work on industry-specific challenges.
TCS Innovation Labs: TCS has a global network of innovation labs, namely technology labs, academic alliance labs, and domain labs. The labs create differentiators and build innovation capabilities for TCS’ businesses and its customers.
