Skip to main content
Skip to footer

  • Retail / white paper

The Phygital Omnichannel Supply Chain

Dheeraj Shah

Head - Retail Supply Chain Practice, Retail, TCS

You have these already downloaded

We have sent you a copy of the report to your email again.

From the Hype to the How: Building Digital Prowess in the Retail Supply Chain

The omnichannel retail supply chain ecosystem has traditionally consisted of boxes, cartons, pallets, and totes. However, the expectations of omnichannel customers—speed and flexibility, transparency, authenticity, and ethical standards—is challenging the ‘physical’ supply chain to evolve into a ‘phygital’ front runner.

While digital technologies such as IoT, AGVs, blockchain, and automation are emerging as key drivers of customer experience and operational efficiencies, they also open up discussions such as:

  • What are the parameters for maintaining the freshness of strawberries vs. meat while building IoT solutions?
  • Do drones require docking stations en route for charging?
  • Should blockchain be adopted for selective SKUs or for multiple products?
  • Must we revisit labor standards to include robots in retail facilities?

This paper discusses the key considerations for building digital prowess in the retail supply chain.

 

About the author

Dheeraj Shah
Dheeraj has more than 23 years of experience working with global retailers in supply chain strategic initiatives and pioneering the use of technologies like AI/ML, IOT, block chain, and robotics and automation.

Related reading

TCS named in Gartner Market Guide for Price Optimization 

White Paper | 29 Mar 2023

TCS named in Gartner Market Guide for Price Optimization 

Report | 27 Mar 2023

TCS OmniStore™ Named Omnichannel Technology of the Year at RSA 2022

White Paper | 24 Mar 2023

Algorithmic Pricing Solution Boosts Colruyt’s Competitiveness

Case Studies | 10 Mar 2023

Transformation starts here

Want to deliver memorable experiences to your customers?

Talk to our experts

Find out more