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Retail / WHITE PAPER
S. Janardhan
Lead - Customer analytics and Big data practice,TCS
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Unified view of customers is recognized as fundamental pre-requisite for customer centricity and personalized engagement. Creating a unified view of customer involves building a central repository of customers and prospects which will contain extended profile information in terms of demographics, sociographic and psychographics. This unified view of customers will help retailers to:
Perceptive Retail™: Enabling Personalization and Better CX
Driving Omnichannel Retail with Adaptive Agentic AI
Revamping QE with Agentic AI for Enhanced Digital Retail Experience
From Human-AI Collaboration to Sustainability – Retail Trends 2026