At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Retail / WHITE PAPER
S. Janardhan
Lead - Customer analytics and Big data practice,TCS
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Unified view of customers is recognized as fundamental pre-requisite for customer centricity and personalized engagement. Creating a unified view of customer involves building a central repository of customers and prospects which will contain extended profile information in terms of demographics, sociographic and psychographics. This unified view of customers will help retailers to:
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