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INDUSTRY
Travel and Logistics
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Data and AI in Travel Industry for a Memorable Passenger Experience
TCS helps create a sustainable travel ecosystem and design hyper-personalized using AI and big data in tourism to make the passenger journey memorable.
Related Insights
With advanced cybersecurity solutions, explore how hotels can redefine hospitality to enhance guest trust, elevate digital experiences, and drive brand loyalty.
Article
18 Dec 2025
Explore how TCS partnership helped PostNord accelerate IT transformation and create hyper-personalised CX powered by advanced tech like AI and automation.
Customer Testimonial
18 Dec 2025
Join TCS at the FTE APEX Asia Expo to know about AI in aviation and how our solutions can help the industry improve passenger experience and achieve growth.
Events
11 Nov 2025
Blueprint for the future of hospitality
In a recent article published in Hospitality Technology, a publication that helps hotels use technologies better, Varsha Makharia, the domain head for travel, transportation, and hospitality-Americas, in the Travel and Logistics business unit at TCS, presents a compelling case for reimagining cybersecurity—not just as a back-office necessity, but as a frontline differentiator in the hospitality industry.
As digital expectations among travellers continue to rise, so too does the sophistication of cyber threats. From mobile check-ins to app-based concierge services, every digital touchpoint is potentially vulnerable. Makharia’s article outlines how hotels can transform these vulnerabilities into opportunities for building trust and brand differentiation.
Key highlights
Cybersecurity is a strategic differentiator that can enhance guest trust, elevate digital experiences, and drive brand loyalty in the hospitality industry.
Here are the key highlights of the article:
- Introduces the concept of ‘Security VIP Lanes’. Much like airport fast-track services, these digital lanes offer tiered network access, providing high-trust, secure connectivity for loyalty members while maintaining robust protection for general guests. This approach not only enhances security but also elevates the digital experience, turning cybersecurity into a loyalty incentive.
- Elaborates on how AI-powered ‘security concierges’ can work alongside human ‘security ambassadors’ to help ensure guests feel both safe and supported in hotels. It’s a powerful blend of automation and human empathy, designed to deliver seamless, secure hospitality.
- Emphasises the need for context-aware multi-factor authentication (MFA) systems that adapt based on user behaviour, location, and device to minimise security risks. This dynamic approach supports a zero-trust architecture, ensuring that every access request is verified without disrupting the guest experience.
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