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Cloud innovation
Hospitality organizations have a strong foundation for cloud-enabled innovation.
Rapid digitalization has ushered in new ways of reimagining guest and employee experiences. As a key accelerator of digital transformation, cloud offers the hospitality sector a strategic advantage for innovation. The TCS Global Cloud Study reveals that hospitality organizations are making solid progress toward cloud-enabled innovation and remain committed to cloud.
Cloud innovation and investment
An illustration of the state of cloud-led innovation in hospitality. 67% of respondents in hospitality say they have succeeded in embedding cloud-led innovation across their organization, from leadership to board level to employees, with no issues or only minor ones.
Committed to cloud
An illustration showing that 67% of the hospitality executives have faith in cloud’s potential as a catalyst for innovation.
Fueling AI
Cloud has accelerated the adoption of data-intensive technologies, and hospitality organizations are eager to take advantage of them.
Modern artificial intelligence (AI) technologies offer an unprecedented opportunity for the hospitality industry to improve the guest experience through more meaningful interactions, and to reshape the business across the entire value chain. And most hospitality companies are already invested in AI and machine learning (ML) technologies.
Invested in AI
An illustration showing that 76% of hospitality respondents have increased investments in artificial intelligence/machine learning technologies in the past 1-2 years. 80% plan to increase investments in artificial intelligence/machine learning technologies in the next 1-2 years.
Prioritizing sustainability
Cloud plays a key role as the hospitality sector takes eco-friendly steps.
A newer area of priority for hospitality organizations revolves around creating, maintaining, and measuring sustainability initiatives. Cloud is increasingly emerging as a pivotal component in the hospitality industry’s strategies for sustainability.
Cloud-enabled sustainability
An image of how cloud is the silver lining behind organizations’ sustainability efforts. 71% of hospitality respondents say cloud technologies have helped their organizations achieve sustainability goals. 60% say they are using cloud to track air and water quality management.
Overcoming obstacles
Data governance and complex and fragmented operations remain challenges.
While there’s been progress in driving innovation with cloud, just a little over a quarter of the hospitality organizations we surveyed were confident of their data governance capabilities.
Read the key findings report.
Data governance challenges
An illustration of the state of data governance in hospitality. 24% of hospitality organizations say they excel in data governance and experience no issues. 47% reported “accumulated complexity and rigidity of business processes and operations” as a top obstacle.
About the study
TCS’ Thought Leadership Institute conducted this study of approximately 1,000 senior executives in multiple sectors across Asia, Europe, North America, and the United Kingdom, more than half with revenue over $5 billion. The 972 C-suite and IT senior executives and decision makers included 45 senior leaders in the hospitality sector.
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