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Products and platforms
TCS HOBS™
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TCS HOBS™: Engineering experiences with personalization and innovation
TCS HOBS™ is a cloud-native, catalog-centric platform with a composable architecture built for the telecom OSS/BSS support systems. Download our brochure now.
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Case Studies
01 Aug 2022
Highlights
Due to the complexity of DNA’s legacy stack, any addition of services was leading to a heavy stack which was impacting customer experience
With its plug-and-play service-oriented architecture (SOA), TCS HOBS enabled seamless channel experience and digitalization across DNA customer journeys
The telco successfully implemented an end-to-end integrated solution for delivering personalized customer experience
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Challenge
Digitalize legacy IT stack to strengthen market leadership
DNA needed to increase its business agility and maintain market leadership in the rapidly evolving telecommunication landscape. However, owing to the increasing complexity of its legacy stack, any addition of services was leading to the stack becoming heavy, impacting customer experience. As part of its digital transformation, DNA wanted to deliver a unified customer experience through a platform that provided an omnichannel experience for sales and service. The Finnish telco partnered with TCS to implement its HOBS platform on cloud and on premise, backed by a catalog-centric architecture to drive growth.
Solution
TCS HOBS™ platform for digital transformation
DNA chose TCS HOBS for the platform’s plug-and-play service-oriented architecture (SOA). TCS HOBS enabled seamless channel experience and digitalization across DNA customer journeys. The solution facilitated hassle-free data migration with a specifically designed toolkit. Furthermore, the platform was backed by a catalog-centric architecture, which enabled it to deliver the transformation program in 11 months by splitting it into manageable value streams. This helped realize incremental outcomes in every program increment (PI).
Key highlights of this engagement were:
- HOBS Customer Relationship Management System (CRMS), Enterprise Product Catalogue (EPC), Order Management (OM), and AIMS were deployed to meet DNA’s business requirements. These included customer onboarding, automated end-to-end product release management, and automated orchestration. The solution also provided provisioning and network platform management without manual intervention.
- The transformation adopted TCS’ enterprise-wide location-independent agile delivery methodology.
- Leveraged AWS Cloud for non-production environments and used AWS services such as AWS Direct Connect, VPC, EC2, Amazon RDS, etc.
Benefits
Reduced time to market and zero-touch provisioning
- Completed digital transformation in just about 11 months
- Successfully implemented an end-to-end integrated solution for delivering personalized customer experience
KEY FIGURES
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98%
Orders met within 35 seconds
1
Business week for time-to-market
400k+
Enterprise subscriptions
0
Disruption migration
Swipe LeftSwipe RightI thank TCS and a highly capable and talented HOBS team contributing towards DNA’s strategic goals
VESA SAVOLAINEN
BSS Head, DNA
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