Due to the complexity of DNA’s legacy stack, any addition of services was leading to a heavy stack which was impacting customer experience
With its plug-and-play service-oriented architecture (SOA), TCS HOBS enabled seamless channel experience and digitalization across DNA customer journeys
The telco successfully implemented an end-to-end integrated solution for delivering personalized customer experience
DNA needed to increase its business agility and maintain market leadership in the rapidly evolving telecommunication landscape. However, owing to the increasing complexity of its legacy stack, any addition of services was leading to the stack becoming heavy, impacting customer experience. As part of its digital transformation, DNA wanted to deliver a unified customer experience through a platform that provided an omnichannel experience for sales and service. The Finnish telco partnered with TCS to implement its HOBS platform on cloud and on premise, backed by a catalog-centric architecture to drive growth.
DNA chose TCS HOBS for the platform’s plug-and-play service-oriented architecture (SOA). TCS HOBS enabled seamless channel experience and digitalization across DNA customer journeys. The solution facilitated hassle-free data migration with a specifically designed toolkit. Furthermore, the platform was backed by a catalog-centric architecture, which enabled it to deliver the transformation program in 11 months by splitting it into manageable value streams. This helped realize incremental outcomes in every program increment (PI).
Key highlights of this engagement were: