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Improve artist management with digital twins

7 MINS READ

Agnetta Rebecca Ruskin

GTM Lead, TCS TwinX™, Communications, Media, and Information Services, TCS

Dimple Beck

Domain specialist, Communications, Media, and Information Services, TCS

Highlights

  • Tech startups, streaming services, and independent labels are transforming the recording business ecosystem.
  • Traditional record labels who once held sway over the business, are finding it difficult to attract and retain artists.
  • Artificial intelligence (AI) has the potential to transform artist management and audience engagement through hyper-personalization.